Marketing News

Parallel Tracking will have impact on third-party tracking and will bring more velocity for visitors of the landing pages.

Google launched this month the YouTube Playbook for Creative Advertising, a "tool to help marketers create the most effective YouTube ads to reach their target audience—taught via a nuanced, case-study based approach." Google says that "YouTube’s extensive capabilities and complexities are numerous." And the

When users click on "I consent", previously the cookies already were placed. The current EU Cookie Popup does not protect the users.

Since 4 October, Google changed the overdelivery on Daily Budget of Adwords, that now can reach 2 times more the daily budget. Before this change, the limit was around 20%. Now, if advertisers overdelivery the daily budget in one-month billing cycle, Google will credit the overdelivery. Google wants that advertisers

Mediamath announced last week the adoption of ads.txt immediately, but according to the press release, only throughout MediaMath’s Curated Market. The adoption of ads.txt in open exchanges will happen on Mediamath, but not for now. According to Mediamath, "ads.txt rollout will be phased in over

Microsoft announced yesterday that is shutting down the music streaming Groove, letting users "move the curated playlists and collections from Groove directly into Spotify, until the end of the year. Groove will be over on December 31, 2017, time that gets discontinued. Microsoft will offer 60 free days of

Facebook announced yesterday that is “adding more than 1,000 people to our global ads review teams over the next year and investing more in machine learning to better understand when to flag and take down ads.” This is part of 5 measures to "improve the enforcement and transparency

According to Search Engine Land, Youtube just added restrictions to End Screens on videos. End screens is a Youtube feature that allows the Youtubers/Publishers to insert a screen "during the last 5-20 seconds of a video." The rule until now was that the video needed to "