Marketing News

The Guardian, a global news site that generates more than 150 million unique browsers worldwide per month, one of the top 100 websites on programmatic, will now leverage the OpenX Ad Exchange to further monetise their inventory across both desktop and mobile platforms globally. According to OpenX, they "will

More than 1/3 of the Top Publishers already adopted the ads.txt. We just analyse the top programmatic 100 domains in the world and we found out that 39% of the publishers already adopted the ads.txt, declaring the authorized digital sellers. The adoption in  English is 44%. In

This week, Financial Times discovered that is being a victim of Domain Spoofing. After discovering this, the advertising sales account managers of FT sent communications to advertisers and agencies alerting to the fact that Domain Spoofing was detected on The Financial Times domain: ft.com According to the Ads.txt

After being fined by the European Union with 2,42 billion euros, Google is changing their comparison shopping service in EEA countries where Shopping ads are available: Austria, Belgium, Czech Republic, Denmark, France, Germany, Italy, Ireland, Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, United Kingdom. The difference is that Google

Mediascope presented a study of the mobile audience in cities with over 100,000 inhabitants in Russia. Mail.Ru Group projects hold dominant positions in all categories of the rating; moreover, Mail.Ru Group ranks first by the size of daily mobile audience. Three of the company's projects

Since this month, Bing has a new way to measure the ad impact on offline. Industries like autos, insurance, mortgages, education and others often use online marketing campaigns to generate new leads of potential buyers, and allowing these advertisers to import the offline conversions, help them to optimize for the

Prince Bajracharya, Program Manager at Microsoft, announced today new features on Bing Ads Blog. They are "ad extension scheduling control" and "shared libraries for Call Extension and Location Extension." Control delivery of your ad extensions On Bing Ads Editor, advertisers can now control the date range,

Vimeo announced yesterday an agreement to acquire Livestream, the leading live video solution that powers over 10 million events a year. Vimeo also rolled out its own Vimeo Live product, offering professional live streaming capabilities directly through its platform for the first time. The terms of the acquisition were not