Marketing News

Facebook rolls out GDPR globally, except the DPO contact

Facebook last week announced that gathered product, engineering, legal, policy, design and research teams, hundreds of employees, in order to comply with the EU’s General Data Protection Regulation (GDPR). Facebook will apply GDPR globally, "no matter where users live", and the terms and data policy were already

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Consumers prefer smartphones over home assistants, a GfK study reveals

A new GfK study shows that smartphones are the true masters of the Smart Home universe. GfK’s 2018 Smart Home report for the US shows that nine in ten (89%) consumers see the smartphone as a controller of home products and services – up from 70% in 2015. The level

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Outstream video format now available on Adwords

Google launched a new video campaign subtype on Adwords this week that will target Outstream inventory. It is more than Outstream, as combines video with native elements like a title and a description. In Adwords, outstream works exclusively in mobile environments (app and web) and is limited to Google/Youtube

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Google introduces Safe Browsing into the Android WebView

Google announced today that is introducing Safe Browsing on WebView. According to Google, Google Play Protect is bringing Safe Browsing to WebView by default, starting in April 2018 with the release of WebView 66. Nate Fischer, Software Engineer at Google, says that "developers of Android apps using WebView no

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G Suite Enterprise for Education launched today, costs 4 USD per user/month

Google launched today a new edition of G Suite for Education that offers additional enterprise-grade capabilities designed for large institutions and customized for education. G Suite Enterprise for Education, starting today, is generally available to educational institutions in the United States. According to Google, more countries will come soon. The

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Adform launches DCO with dynamic ads connected to the adserver, dsp and dmp

Adform today introduce a new resource in their ad stack: dynamic ads. Adform says that dynamic ads have "the power of advanced automation capabilities with an intuitive interface that unfetters advertisers for user-centric messaging that doesn’t require more work." With dynamic ads, advertisers can do personalization combined

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Telaria attains 100% ads.txt compliance across all video supply

Telaria today announced the reach of full ads.txt compliance. Telaria says that is "the first and only video supply platform to reach full ads.txt compliance following a concerted effort to ensure all its publisher partners have adopted the initiative." “Telaria has been an early proponent of

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Adobe bets on voice and acquires Sayspring

Adoble closed the acquisition of Sayspring yesterday, the company announced. Adobe says that "searching the web, shopping online and queueing up your music playlist is as easy as uttering a few commands thanks to the rise of voice technology. Fast becoming our go-to way of interacting with technology, it’

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G Suite managed Android devices now can install all apps, if admins allow

Google yesterday launched an update on G Suite, creating an option for companies to allow employees to install any apps. Until now, G Suite users with company-owned Android devices and those with work profiles could only install mobile apps that had been specifically whitelisted by their admin. Google says that

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Google expands Funding Choices to more 31 countries

Today, Google expanded Funding Choices to more 31 countries. The publisher service from Google News, created in 2017, is now available in the USA, in Australia, Germany, New Zealand, Austria, Greece, Norway, Belgium, Hungary, Poland, Bulgaria, Iceland, Portugal, Canada, Ireland, Romania, Croatia, Italy, Slovakia, Cyprus, Latvia, Slovenia, Czech Republic, Liechtenstein,

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Google is encrypting all connections on Android

Android P, the latest mobile OS from Google, will have encrypted connections: Google is recommending APP developers to use TLS (Transport Layer Security) on all connections, and users will be able to change their DNS resolver in all apps and networks, which is not possible at the moment, in Android

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Spark for Education is now free for students and teachers

Spark for Education is now available to students and teachers free of charge, Adobe announced this week. Normally priced at $120 per year and available on the Spark for Education website, now free of charge, "enables students to express themselves via graphics, web stories, and video to complete their

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Cloudflare created the fastest public DNS beating Google and OpenDNS

Cloudflare launched a DNS resolver this month. Cloudflare says that with this launch they are fixing the foundation of the Internet. The public DNS resolver is faster, more secure and privacy-centric. The DNS IP addresses are 1.1.1.1 and 1.0.0.1. 1.1.1.1 and

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Martin Sorrell steps down as CEO of WPP

Martin Sorrell has stepped down as Chief Executive Officer of WPP yesterday. Roberto Quarta, Chairman of WPP, becomes Executive Chairman until the appointment of a new Chief Executive Officer. Mark Read, Chief Executive Officer of Wunderman and WPP Digital, and Andrew Scott, WPP Corporate Development Director and Chief Operating Officer,

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GDPR: Google Analytics introduces data retention controls

This month, Google Analytics introduced data retention control that can be adjusted by the admins. "The Google Analytics Data Retention controls give the ability to set the amount of time before user-level and event-level data stored by Google Analytics is automatically deleted from Analytics’ servers," wrote Google. The

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Google Fonts now supports Korean

Since this month, Google Fonts is supporting Korean, an Asiatic language spoken by around 80 million persons. Google says that official support was introduced this month "after devising a more efficient means of serving Chinese, Japanese, and Korean (CJK) font files, which have very large character sets and file

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Now is possible to record macros on Google Sheets

Google updated Google Sheets and since April, 11, is possible to record macros in Sheets. "Let’s say you need to format new data imports or build the same chart across multiple sheets of quarterly data. Repeating the same steps manually can take hours, but the Sheets macro recorder

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Webinar: How marketers are adapting for the GDPR

HasOffers is organizing a webinar GDPR: How Marketers are Preparing. The webinar about GDPR will happen on April, 25, and the speakers are Lieke den Ouden, Strategic Project Manager at AppLift, Meredith Halama, Commercial Litigation Partner at PerkinsCole, Ben Golden, General Counsel at Tune, and John Koetsier, Mobile Economist at

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OneSignal changes the push notification product due to the GDPR; clients need to ask consent

OneSignal sent a message to its users that is updating the legal terms, the push and email products, to limit access to and what data is stored from EU users, due to GDPR. The major change for publishers or website/app owners is that they are responsible for the consent:

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Firebase Crashlytics come out of the beta last month

Google developed a tool to help developers to track, prioritize, and fix stability issues in real-time. It´s called Firebase Crashlytics and is out of beta since March and the release included new features: Integration with Analytics events; Crash insights; Pinning important builds; and dSYM uploading. Integration with Analytics events

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OpenX: Satoru Yamauchi appointed as director of partner services for Japan

OpenX announced this week the appointment of Satoru Yamauchi as director of partner services for Japan. Satoru Yamauchi has two decades of experience in leading strategic account teams at global digital media companies. According to OpenX, Satoru will oversee partnership success in the region. OpenX said that had record growth

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Google removed 39 million Potentially Harmful Applications from Android in 2017

In May, 2017, Google announced the introduction of Google Play Protect on Android OS. Google Play Protect is "Google’s comprehensive security services for Android, providing powerful new protections and greater visibility into your device security." In the same year, 2017, Google Play Protect led to identification and

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Google launches Reach Planner for Youtube on Adwords

Google launched this week a new tool on Adwords. It´s the Adwords Reach Planner and allows advertisers to forecast the reach and frequency achievable on YouTube and across Google’s video partners, in over 50 countries. Reach Planner is a beta product and advertisers can get access via Google

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GateHouse Media partners with Triton Digital to monetize audio on programmatic

GateHouse Media, one of the largest publishers of locally-based print and online media in the United States, announced yesterday a partnership with Triton Digital. “Triton Digital’s intuitive technology, knowledgeable team, and unparalleled support makes them the perfect partner to power this innovative digital audio strategy,” said Rob Connelly, Director

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Sizmek includes PubMatic in its network of preferred publisher platforms

PubMatic today announced a global supply path optimization (SPO) partnership with Sizmek. Pubmatic says that Sizmek now includes PubMatic in its network of preferred publisher platforms, helping consolidate programmatic ad spend in order to provide agencies and advertisers with more transparent access to premium inventory while eliminating the financial risk