Marketing News

OpenX this week announced that Accenture Executive Roxanne Taylor is joining the company’s board of directors. According to OpenX, Taylor spent over 20 years at Accenture, including a decade as the company’s chief marketing and communications officer leading all marketing and communications activities for the Fortune Global 500

HomePod, the breakthrough wireless speaker from Apple, now delivers an even more immersive listening experience throughout the home with support for HomePod stereo pairs and a new multi-room audio system in iOS 11.4. This free software update introduces the most advanced, easy to use, wireless multi-room audio system using

Snapchat created a program to help creators to grow a business called Yellow. The three-month program is selecting 10 projects and applications close in July 8, 2018. The participants need to join full time the Yellow’s office, located in Southern California in the city of Venice. Snapchat is offering

Simpli.fi, MediaMath and Adomni joined DPAA as members last month. Digital Place Based Advertising Association (DPAA) is a global organization for everything digital out-of-home. "We see numerous benefits to joining DPAA, including lead generation and networking, as well as access to events, best practices case studies and research.

Facebook and MetrixLab did a study where they compare broader audiences (like age and gender) vs. core audiences (niche audiences). The study found that +66% of assets tested against broad audiences maintained or improved performance against benchmarks; +44% average improvement in incremental brand recallers when using broad audiences; +31% on

SoundCloud and AppNexus announced this week a partnership that brings programmatic audio and video ads via the AppNexus Marketplace. Advertisers using DSP`s have now access to the SoundCloud's millennial and Gen Z audience. Before, SoundCloud was already available in programmatic via Rubicon. According to AppNexus, SoundCloud has

Silicon Valley Bank (SVB) announced that it has been granted a lending licence from BaFin and will now officially open its doors in Germany. SVB selected Germany as its next European location and the hub will be located in Frankfurt. The bank will be celebrating in Frankfurt, on Monday 4th

Yesterday, Google announced that is now possible possible to link Optimise and AdWords. The link is available on Adwords and allows advertisers to to target experiments and personalised experiences to specific ads and keywords. According to Google, advertisers can now personalise the existing web pages to match each of the