Marketing News

Doubleclick announced on 21st September the adoption of 3 measures to fight Spam and Fraud on Programmatic Advertising. Google has over 180 automated filters and detection algorithms, to prevent invalid traffic, and the first measure is to provide transparency to advertisers how this is affecting their buying, as Doubleclick Bid

OUTFRONT Media Inc. (NYSE: OUT) announced today that its Canadian business launched an out-of-home analytics platform in Canada. The platform is powered by national cellular network data and technology under an exclusive Canadian agreement with Cellint, and provides anonymously aggregated analytical data of consumers passing directionally by OUTFRONT's

More business-to-consumer (B2C) companies value social media compared to business-to-business (B2B) companies, according to a new survey from Clutch. The findings indicate a growing consumer preference to make purchasing decisions based on their social media activity, a reality that favors B2C companies. Nearly 60% of the B2C companies surveyed report

Afilias Technologies announced today at dmexco that it has been granted a third patent related to its device detection algorithm used in its DeviceAtlas product. DeviceAtlas is adopted by companies in the web and online advertising space so that they can accurately identify traffic and device characteristics from any of

At dmexco yesterday, IAB Europe in collaboration with IHS Markit announced that the total programmatic display advertising market in Europe experienced another year of double-digit growth jumping 42.7% from €5.7bn in 2015 to €8.1bn in 2016. The report reveals that 50.1% of European display ad spend

Main Capital announced today the aquisition of a majority stake in the oftware company evania video. evania video provides a software-platform for publishers to monetize their inventory through video advertising, which includes a player, tracking and video content management technology. From its office in Berlin, Germany, evania offers its technology

In June, Apple launched two types of Podcasts and is about to launch another important reporting tool for Podcasts Publishers. In WWDC 2017, James O. Boggs, Business Manager at Apple announced the Podcast Analytics, a new free product, that will be launched during this year. This analytics infrastructure, according to

iOS 11 will roll out globally on 12 September and new updates for podcasts creators and for podcasts listeners will arrive. Apple has 400.000 podcasts with 14 million episodes. In 2016 around 10 billion episodes listened. DJ Davis, Garth Jantzen, and James Boggs, from the Apple Podcast team, announced