Marketing News

Gratafy is pleased to announce a new partnership with Foursquare, the location intelligence company. With over 50 million monthly active users across its consumer apps and websites, Foursquare is known for providing its users with rich experiences in the real world through Foursquare and Swarm. Gratafy is now helping to

Pragmatic Marketing, the authority on product management and marketing, has achieved a place on the 2016 Inc. 5000 list of America's fastest-growing private companies. This marks the eighth time the company has placed in the annual ranking. The product management and marketing training firm joins Dollar Shave Club,

Senior Vice President of Ads at Google announced yesterday, at dmexco, a new type of ads on Youtube. The ad is TrueView for action and allows advertisers to do performance campaigns on Youtube. For that, Adwords just includes a button on the ad of Youtube. Google estimates that around 70M

Sridhar Ramaswamy, Senior Vice President, Ads and Commerce at Google, announced today at dmexco that Adwords will start to measure valuable actions within the apps, like do a purchase. The Universal App Campaigns, via Adwords, on Google Search, Youtube and Google Display Network are now able to find the users

ADCOLOR, the premier organization celebrating and promoting professionals of color and diversity in the creative industries, is proud to announce that they have partnered with Twitter to create a custom emoji celebrating the organization's upcoming 10th Annual ADCOLOR Conference & Awards. Twitter has created custom emojis for some

Teads, the inventor of outstream video and the number 1 video advertising marketplace in the world, today announced the acquisition of Brainient, a British company that specializes in advanced dynamic creative technologies for video and mobile. Interactivity and Dynamic Creative Optimization (DCO) technologies aim to match the content of ads

Sidecar today launched its latest machine learning capability for Google Shopping, Revenue Probability Scoring, to improve the way retailers drive sales in the channel. With Revenue Probability Scoring, Sidecar takes a holistic look at an entire Google Shopping campaign, and identifies and invests in the next set of opportunities that

BM (NYSE: IBM) today announced THINK Marketing, a new one-stop destination for marketers to gain knowledge, learn skills and ultimately drive a digital transformation within their business. Designed to help Chief Marketing Officers (CMO) and their teams build proficiency and experience, THINK Marketing delivers news and thought leadership content from