Marketing News

Google yesterday announced the rollout of audio ads to all DoubleClick Bid Manager customers globally. Audio Ads were in beta until yesterday. DBM (Doubleclick Bid Manager) is connected with Google Play Music, Spotify, SoundCloud and TuneIn. Pandora will come soon, wrote Jean-Claude Homawoo, Product Manager at DoubleClick/Google. Via DBM,

Huffington Post Korea, an affiliate of HuffPost, says that after implementing Taboola Feed, saw a 40% increase in RPM (page revenue per thousand impressions) and an 60% increase in CTR, Taboola announced this month. According to Taboola, Huffington Post Korea was looking for a way to increase revenue and click-through-rate

Google released a new version of the DFP API in May 15, but a new update was announced yesterday for the same version. "Publishers using v201805 of the DFP API can now limit which line items are shown to users in the European Economic Area (EEA) by setting the

In Singapore, Unilever and WPP have launched a first-of-its-kind on-site collaboration with Unilever Foundry and its startup community. According to WPP, the initiative sees the creation of a flexible new Team Unilever model, with specialist expertise from various WPP agencies coming together under one roof at Unilever Foundry’s LEVEL3

NPR, the National Public Radio of the United States of America started to display their consent tool to comply with GDPR, the General Data Protection Regulation. Users that decline cookies are sent to a text plain website. Users on Twitter are saying we are back on the 90s with GDPR.

Google bought Doubleclick around 10 years ago, and since then, Doubleclick is the foundation of the online advertising. Even Twitter is using Doubleclick for tracking. Google provides tools for tracking (Google Tag Manager), measuring (Google Analytics), audience (Adwords, DBM, DCM), advertising services (for advertisers) and monetisation (for publishers, with Adsense,

The IAB Technology Laboratory today announced the release of Data Transparency Framework 1.0 that outlines sourcing disclosures for those collecting data used to target, personalize, and measure digital advertising. According to IAB, the Data Transparency Framework 1.0, available for public comment until July 16, will introduce ID-level transparency

Adobe yesterday announced that has received a patent for the data export controls in Audience Manager. Data Export Controls prevent data management platforms (DMP) users from sending audience data to destinations when this action violates data privacy or data use agreements. It’s a feature that is available to Audience