Marketing News

AppNexus not seeking MRC re-accreditation discontinuing considerable fee payment

MRC just revoked the accreditation from AppNexus. According to the Media Rating Council Accreditation Updates, January through March 2018, AppNexus accreditation was "revoked for all previously accredited metrics (Desktop Display Served and Viewable Ad Impressions and related viewability metrics); AppNexus has withdrawn from the accreditation process." AppNexus informed

Marketing News

Google Home and Home Mini is available in India via Flipkart

Google launched Home and Home Mini in India today. Google Home Mini costs ₹ 4,499 and Google Home costs ₹ 9,999. The smart speaker devices from Google are available to buy on local retailers like Bajaj Electronics, Croma, Reliance Digital, and online via Flipkart. The main competitor of Google,Amazon

Marketing News

Dentsu to acquire M8, a US agency focused on Latin America market

Dentsu announced last week that its global business headquarters Dentsu Aegis Network, has reached an agreement to acquire a 100% stake in Media 8, a digital agency in the United States, headquartered in Miami. According to Dentsu, M8 was founded in 2001 and has grown since then to become a

Marketing News

VentureEU has 2.1 billion euros to accelerate the European startups

Today, the European Commission and the European Investment Fund (EIF) have launched a Pan-European Venture Capital Funds-of-Funds programme (VentureEU) to boost investment in innovative start-up and scale-up companies across Europe. VentureEU will provide new sources of financing, giving European innovators the opportunity to grow into world-leading companies. Around 1,500

Marketing News

TVSquared raises another $8 Million to accelerate its market expansion

TVSquared raised another $8 million in funding to support and accelerate its market expansion. To date, equity funding totals more than $21 million. The latest round was led by private equity partnership, West Coast Capital, and supported by existing investors, including the Scottish Investment Bank. TVSquared makes TV a performance-driven

Marketing News

Google updates Firebase terms to comply with GDPR

Google announced yesterday that the Firebase Terms of Service were updated to comply with the EU General Data Protection Regulation (GDPR), coming into effect on May 25th, 2018. Firebase is the Google Analytics for Apps. According to Google, the terms were updated "to include Data Processing and Security Terms

Marketing News

Facebook introduces stricter rules for political ads

Facebook announced last week that new ads on political ads will need to be authorized. This new policy will be applied on Facebook and Instagram and affects not only electoral ads, but also political ads - "like political topics that are being debated across the country." Rob Goldman,

Marketing News

Amazon plans new Fulfillment Center in North Las Vegas

Amazon announced last week plans to open in North Las Vegas its fourth Nevada facility supporting customer fulfillment, creating more than 1,000 full-time jobs. Amazon says that currently employs more than 3,000 full-time associates at its three existing Nevada facilities in North Las Vegas and Reno. Amazon employees

Connected TV

IAB launches guidelines for identifiers on OTT; in public comment until May 3

The IAB Technology Laboratory released last week new Guidelines for Identifier for Advertising on OTT Platforms with recommendations on how to maintain a high-quality advertising experience within over-the-top television (OTT) environments—advocating that stakeholders manage advertising-related activities through an identifier for advertising (IFA). According to IAB, the guidelines are available

Marketing News

Amazon Key is now available in all USA

Last week, Amazon announced the expansion of Amazon Key’s smart entry features to all customers nationwide, in the United States of America, including keyless entry, remote lock and unlock, and guest access. The in-home delivery feature continues to be available only to Prime members in 37 select cities and

Marketing News

Alibaba Cloud expands into Turkey

Alibaba Cloud is expanding into Turkey, on a partnership with E-Glober. E-Glober is the Turkey’s sole authorized agent and business partner of Alibaba Group’s global wholesale platform Alibaba.com. The extended partnership combines Alibaba Cloud’s computing capabilities and global infrastructure, and E-Glober’s local connections and insights.

Marketing News

Ooyala integrated on Avid with the Flex Media Platform

Ooyala has collaborated with Avid to integrate the new Flex Media Platform into Avid MediaCentral, announced Ooyala today. Managing video assets is a common challenge for many media companies that handle large amounts of content yet lack efficient metadata capabilities. Ooyala, streaming and monetizing video, solves this challenge with the

Marketing News

Google is investing on Australia and Southeast Asia submarine communications

Last week, Google revealed that is increasing the connectivity between Southeast Asia and Australia with an investment in the Japan-Guam-Australia (JGA) Cable System. JGA is being co-built by NEC Corporation and Alcatel Submarine Networks and will have two fiber pairs connecting Japan to Guam, and two fiber pairs connecting Guam

Marketing News

John Murphy appointed Chief Financial Officer of Adobe

Adobe announced last week the appointment of John Murphy as executive vice president and Chief Financial Officer (CFO), effective tomorrow. According to Adobe, Murphy will assume the CFO role from Adobe EVP and CFO Mark Garrett, who announced his intent to retire earlier this year. Murphy will report to Adobe

Audio

Adobe Creative Cloud gets updates on video

Adobe launched several updates on the Adobe Creative Cloud. The updates were focused on video and audio and applied on Adobe Premiere Pro, and on Adobe After Effects. According to Adobe, with the growing demand for video, the opportunity for content creators has never been greater, but video professionals are

Marketing News

Apple Pay now available in Brazil via Itaú

Apple Pay was officially launched in Brazil this week, trough a partnership with Itaú bank. Apple Pay allows customers do payments with Apple Watch or with the iPhone without the need to have the physical credit card. Apple Pay was already available in the United States of America, the United

Marketing News

Amazon Translate launched in competition with Google Translate

Amazon Web Services (AWS) launched today the Amazon Translate, a service on the cloud, for developers, described as a neural machine translation service that delivers fast, high-quality, and affordable language translation. Amazon Translate allows you to translate text to or from English, to any of the following languages: Arabic, Chinese

Marketing News

Google’s chief of search and artificial intelligence hired by Apple

NY Times today reported that John Giannandrea, Google’s chief of search and artificial intelligence, was hired by Apple. According to Search Engine Land, refering The Information, Google VP of Core Search Ben Gomes will be stepping up to lead all of search as vice president. Jeff Dean, who is

Marketing News

Digital ad spend in Turkey reached TRY 2,163 Billion with a growth rate of 15.5%

IAB Turkey revealed last week that display ad spend reached TRY 1,228 billion, growing 16% in 2017. Advertising based on Display/Click had the biggest share under Display category with TRY 879.7 million. Within the same category, Video ad spend having the highest growth rate of 50% reached

Marketing News

Sizmek uses consumer, context, creative, campaign, and cost data to feed AI on optimization and prediction

Sizmek said today that uses 5 data sources to "predict which type of creative, what context, and what consumer will be most responsive." Here the five Cs of data used by Sizmek: * Consumer data is what we know about an individual consumer, such as age, device ownership, past

Marketing News

Female shooter at YouTube headquarters in California, San Bruno Police responding

Gunshots were reported today, at YouTube headquarters in California, in the USA. Google just told on Twitter that "are coordinating with authorities and will provide official information as it becomes available." San Bruno Police is responding to the active shooter at YouTube headquarters, located in Cherry Ave &

Marketing News

Snapchat ad revenue to pass £100 Million in UK

eMarketer did a forecast for Snapchat and predicts that the mobile social network will generate this year almost £105 million ($135 million) in UK. Revenues this year almost double the amount from the prior year. According to eMarketer, in 2015, Snapchat derived 95.9% of its global ad revenues from

Marketing News

Australia: Online advertising revenue grew 7% in 2017

IAB Australia just released the IAB/PwC Online Advertising Expenditure Report, recording a seven percent year-over-year increase with total revenue edging to $7.9 billion for the full year. Australian online advertising expenditure continues to grow. According to IAB, all categories experienced growth with classified advertising leading the way at

Marketing News

Bing releases account level ad extensions on Bing Ads Editor

Since September that is possible to have account level ad extension on Bing, but since this month is now possible to edit the account level ad extensions on Bing Ads Editor (BAE). Bing said it is starting with the release of Callout Extensions. How to do it: To associate an

Marketing News

Google Maps gained 39 new languages

Atsuko Yamagami, Program Manager at Google Maps, announced last week the addition of 39 languages to Google Maps. The new 39 languages are spoken by an estimated 1.25 billion people worldwide. Google says that "more than 1 billion people use Google Maps to discover new places, find the