Marketing News

In conjunction with the launch of Marketo Account-Based Marketing (ABM), the only solution that offers all the essentials for ABM success within a single platform, the company announced the assembly of 12 digital services and technology partners that represent a best-of-breed Marketo ABM ecosystem. Together this network of marketing experts

Adscend Media announced today the addition of new enhancements to their Offer Wall monetization solution for apps and websites, including the launch of exclusive video-based ad formats EngageMe.TV and Rewarded Video for Offer Wall. These enhancements are expected to help publishers further increase retention, engagement, and daily revenue. Adscend&

Near Perfect Media, a Birmingham, Mich.-based public relations agency, has added Frank Buscemi as partner and executive vice president. The company, which was started in 2006 by Justin Near, provides public relations, crisis management, marketing and event services to corporations, professionals and celebrities. "Near Perfect Media has grown

Omnicom Group's KERN announces the appointment of Desmond Burrows as Executive Creative Director. In this role, Burrows will lead the creative development of all KERN client campaigns, including, digital creative, as well as oversight of the branding, creative, and marketing for KERN's enviable roster of Blue

AccuWeather, the global leader in weather information and digital media, today announced the launch of significant innovations to the AccuWeather app for iPhone, iPad, and iPod Touch with the launch of Apple's iPhone 7 and operating system update, including enhancements that make the AccuWeather app experience even easier

A highlight of the Internet Marketing Association's IMPACT16 event coming up in Las Vegas Sept. 19-20 will be a special session on "Personalization: The Consumer Expectation Gap & How Marketers Can Overcome It." Presenters will be Mary Hines, Managing Director of Benefits, New Product Development and

thePlatform, the leading white-label video publishing company, today announced that it has been selected by Danish telco TDC to develop the new online TVOD and electronic sell-through platform for the much-loved home entertainment brand "BLOCKBUSTER", which will launch across the Nordic region. Logo - http://photos.prnewswire.com/

lementive Marketing Solutions has just announced a major expansion of their SEO analysis product offerings to include a new technical website evaluation, reports www.elementive.com. The new add-on service is designed to help marketers at small businesses understand the impact of a variety of technical factors on website traffic,