Marketing News

OpenX yesterday announced a new hire. Jacqueline Berg joined the company as SVP of publisher development leading North American publisher partnerships. According to OpenX, Jacqueline comes to OpenX with over 20 years of experience of enterprise sales in digital advertising, previously serving as head of publisher platform strategy at Google

Dentsu announced last month the acquisition of White Label MKT SpA, a digital performance agency in Chile. White Label is headquartered in Santiago, was founded in January, 2012, and has 30 employees. White Label was founded in 2012 by Alejandro García who has focused on building the agency's

Google announced a new update of the DFP API, now v201805, available since May 15. According to Google, this release on Doubleclick For Publishers brings several new features for DFP Video advertising services, including: * A new service for DAI authentication and support for CdnConfigurationService actions. * Interstitial and native AdUnits are

Twitter today announced that "on thursday, May 24, Twitter for Roku, Twitter for Android TV and Twitter for Xbox will no longer be available." Twitter on Xbox allowed users to live stream sports, entertainment, and news for free on your big screen, optimised in full HD with curated

Adobe this month announced the integration between Adobe Analytics Cloud and Adobe Advertising Cloud with Advertising Analytics for Paid Search. The metrics impressions, clicks, cost, average position, quality score from search are now visible directly on Adobe Analytics.  This will give advertisers an holistic view of search performance that ultimately

Adobe today announced it has entered into an agreement to acquire Magento Commerce for $1.68 billion. Adobe says the addition of the Magento Commerce Cloud will enable commerce to be seamlessly integrated into the Adobe Experience Cloud, delivering a single platform that serves both B2B and B2C customers globally.

Simpli.fi has been recognized by the Local Search Association as best in class for use of location data for audience targeting, competitive intelligence, customer experience improvements and attribution for its Geo-Fencing product suite. The award was bestowed at LSA’s LSA18 Conference in Chicago on May 1. The Local

This month, Google introduced a new feature called Smart Compose that helps users draft emails from scratch, faster. Smart Compose is powered by artificial intelligence. To be able to help users to compose messages — whether users are responding to an incoming email or drafting a new one from scratch -