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TV ad spending to fall 0.5% in 2018 in the US, eMarketer forecasts

The TV ad spending will continue its decline this year, according to eMarketer’s latest US advertising forecast. With cord-cutting accelerating and OTT (Connected TV) viewing on the rise, outlays on TV ads will slip 0.5% in 2018 to $69.87 billion. As a result, TV’s share of

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Adobe Analytics now can measure audio

Adobe introduced Adobe Analytics for streaming audio, giving advertisers to have insights into online and offline audio. In Adobe Analytics, advertisers can now measure if an ad was skipped or fully listened, and how errors like buffering impact the experience—regardless if the audio was downloaded, or live streamed. Through

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Google creates a Cookbook and made available a Sample Dataset for BigQuery

Google created a cookbook for BigQuery and a made available a sample dataset to help self-learners discover big data. The sample dataset contains marketing and e-commerce data from Google Analytics on Google Merchandise Store, and allows advertisers, analysts, developers, to deep dive and learn how to use BigQuery. The same

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Triton Digital hired Mickey Bhuiyan expanding the Compliance and Industry Relations team

Triton Digital announced that Mickey Bhuiyan has joined the company as Senior Manager, Compliance and Industry Relations. Mickey Bhuiyan is a certified public accountant, certified internal auditor, certified fraud examiner, and a chartered global management accountant. According to Triton Digital, Bhuiyan brings to Triton more than 20 years of extensive

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Know the featured speakers at Digital Marketer Summit happening on April 10-12

Merkle, the marketing agency part of Dentsu Aegis Network, announced the featured guest speakers for its 11th annual Digital Marketer Summit, being held April 10-12, 2018 in Charlottesville, Virginia, USA. This year’s Digital Marketer Summit brings together digital marketers for two days of intensive learning. According to Merkle, the

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LinkedIn introduces video ads in the newsfeed

Phil Spitzer, Product Manager at LinkedIn, announced last week the introduction of video ads in the LinkedIn´s newsfeed. "Native video ads represent the next evolution of LinkedIn Sponsored Content that lets advertisers engage with business decision-makers throughout the buyer’s journey on Linkedin. Unlike pre- or post-roll video

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Brexit: UK persons and businesses are out of .EU domain names from 30 March 2019 on

UK businesses or persons that adopted .EU domain names in the past should review their domain strategy, an alert that is coming from European Union. According to the registration rules for .EU domains, these domains are reserved for European Union, Norway, Iceland or Liechtenstein, and once the United Kingdom is

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Doubleclick partners with PMD´s to bring social into the adserver reporting and tracking

Doubleclick announced this week a partnership with PMDs to track social ads. Doubleclick view and click trackers are now available automatically on 4C Insights and Smartly.io. Brand Networks and Sprinklr will be the next 2 PMD´s to be integrated. The integration happens via Doubleclick Search. PMD is a

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Taboola launched a weather card in cooperation with The Weather Company

Taboola launched a weather card, that "will become available to every publisher in the world working with the Taboola Feed," announced the native ad company yesterday. The weather card was made in cooperation with The Weather Company, an IBM company, owner of the website The Weather Channel (weather.

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GDPR Consent: Google Tag Manager Terms of Service were updated by Google

Google updated this month the Google Tag Manager Terms of service to be compliant with the GDPR. In the new terms, Google says the advertiser or publisher using GTM is responsible for collecting the consent of the users. "If You use the Service to support products or services from

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Cloud: GoDaddy goes All-In on AWS

Amazon Web Services today announced that GoDaddy is going all-in on AWS, migrating the vast majority of its infrastructure as part of a multi-year transition. GoDaddy has been an active adopter of containerized applications, and will now leverage AWS’s Amazon Elastic Container Service for Kubernetes (Amazon EKS), said Amazon

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Finland: Otavamedia signs deal to license PubMatic platform

PubMatic, the sell-side platform (SSP), today announced that Otavamedia, one of Finland’s largest media companies, has signed a contract to license PubMatic’s platform on a subscription basis. By licensing the technology rather than paying a percentage of revenue, Otavamedia is able to gain greater control over how it

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Adobe Summit: Product updates on Adobe Advertising Cloud make DCO easy

At Adobe Summit, Adobe today debuted several additions to Adobe Advertising Cloud, part of Adobe Experience Cloud. Advancements delivered today include Adobe’s new Advertising Cloud Creative and an expanded integration with Adobe Analytics Cloud. Adobe’s new Advertising Cloud Creative is a self-serve platform that expands Adobe’s Dynamic

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Adobe Summit: Decibel launches a new Digital Experience Intelligence Scoring

Decibel today announced the launch of its Digital Experience Intelligence platform at this week’s Adobe Summit. The platform uses a new dataset and machine learning to automatically score the quality of digital customer experience. This intelligence is designed to help marketers further maximize opportunities to improve experiences across every

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TAG: More than 60 Seals recertified for 37 Companies

The Trustworthy Accountability Group (TAG), last week announced the companies receiving 2018 seal recertification for compliance with TAG’s Certified Against Fraud, Certified Against Piracy, Certified Against Malware, and Inventory Quality Guideline (IQG) Programs. 37 companies were recertified for 62 different seals across TAG’s four programs. In total, 80

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Outbrain brings video from Telaria to premium publishers

Outbrain and Telaria today announced an exclusive partnership to bring Telaria’s video platform capabilities to Outbrain’s premium publisher network. The partnership is launching in the U.S. with plans to expand globally in the near future. Telaria was formerly known as Tremor Video. According to Outbrain, the partnership

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Keyword Planner was rebuilt to simplify the access to forecasts and the keyword research

Last week, Google announced that the Keyword Planner was rebuilt. "The Keyword Planner has been rebuilt from the ground up and is now available in the new AdWords experience. We’ve simplified the tool while adding new features to help advertisers get the most out of your Search campaigns,

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Car2Go and DriveNow to be merged: agreement signed today

Today, Daimler and BMW, the parent companies of Car2Go and DriveNow, signed an agreement to form a joint venture merging both companies’ carsharing services. According to Car2Go, the proposed joint venture will require regulatory approval, and only after regulatory agencies have approved the joint venture, the companies can begin to

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Travel campaigns for summer are ramping up now and Taboola shared creative and targeting insights

Taboola, the native and outstream ad network is helping travel advertisers to have better results and shared some insights are creative (video and native) and targeting level. "Consumers will be on the hunt for travel deals in the coming months and are waiting to be inspired by beautiful pictures,

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Google rolls out mobile-first indexing

Google rolled out this week the mobile-first indexing. "Mobile-first indexing means that Google will use the mobile version of the page for indexing and ranking, to better help our – primarily mobile – users find what they're looking for," wrote Fan Zhang, Software Engineer at Google. Sites that

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How Google protects publishers and advertisers policing the ads

In 2017, Google removed 320,000 publishers from the Adsense and Doubleclick Ad Exchange for violating the publisher policies. In the same year, Google blacklisted nearly 90,000 websites and 700,000 mobile apps. At page level, in 2017, Google removed 2 million pages for policy violations each month. Scott

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Bing removes sidebar text ads in the USA

Eugene Goldenshteyn, Product Marketing Manager at Bing, yesterday announced that Bing will not have any more ads on the sidebar since yesterday. This only affects the United States market for now, "with international markets testing to follow at a later time." Here the changes: * Text Ads will no

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Amazon: "all AWS Services are GDPR ready"

Chad Woolf, Vice President of AWS Security Assurance at Amazon, said yesterday he was very "pleased to announce that AWS services comply with the General Data Protection Regulation (GDPR)." Amazon says they have completed the GDPR service readiness audit, validating that all generally available services and features adhere

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Adobe Advertising Cloud connects search with tv spots using TVSquared

TVSquared has been chosen by Adobe Advertising Cloud to provide same-day TV analytics and optimization insights for its clients, today announced the company. Adobe Advertising Cloud have now performance analytics, online attribution for cable, local and national TV buys, and the ability to sync TV spots with paid search. “As

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Where Americans want to work? Amazon, Google and Facebook #LinkedInTopCompanies

LinkedIn announced last week the launch of the 2018 LinkedIn Top Companies list in the USA. The annual ranking highlights the 50 companies that are most sought-after by professionals, based on LinkedIn data. In the United States, Amazon (No. 1) dethrones reigning top company Alphabet (No. 2) for the first