Marketing News

S4 Capital reaches agreement to merge with MightyHive

S4 Capital has reached an agreement to merge with MightyHive for an enterprise value of US$150 million. S4 Capital is led by Martin Sorrell, ex-WPP CEO. According to S4 Capital, MightyHive has a strong growth record, with revenue increasing from 2015 to the year ended 31 December 2017 at

Marketing News

Comscore launches a Plan Metrix Multi-Platform in Canada, powered by Vividata

Comscore yesterday announced the launch in Canada of Plan Metrix Multi-Platform Powered by Vividata. This solution combines internet users' online behavior with their offline attitudes and interests, allowing marketers to generate multi-platform media plans, and identify advanced audience segments. Plan Metrix Multi-Platform Powered by Vividata taps into Comscore'

Marketing News

Mediavine launches a new setting to optimize ads for mobile page loads

Mediavine, a full-service ad management company, this week launched a new setting to optimize ads for mobile page loads. The feature was created in response to increased goals set by Google PageSpeed Insights and its latest Lighthouse update. Mediavine is a full-service ad management company that builds sustainable businesses for

Audio

Voxnest partners with Deezer to bring podcasts into the streaming platform

Voxnest has partnered with Deezer to increase the global music streaming platform's catalogue of international podcast content. Users in Colombia and Brazil will now be able to enjoy podcasts on a wide range of popular and niche topics, which will support Deezer's ongoing growth in Latin

Marketing News

New Google Web Designer is now connected with DV360

A new version of Google Web Designer is now available. Version 5 of Google Web Designer enables advertisers to push creatives & creative updates directly into Display & Video 360. AMP creatives are also now available for creation. Advertisers and designers can build lightweight, mobile-optimized AMPHTML ads for DV360. Besides,

Marketing News

DV360: Phone number and addresses now available for Customer Match

Google this month updated the Customer Match feature that allows advertisers to upload CRM information in order to build an audience based on that information. Advertisers can now use phone numbers and home/mailing addresses for Customer Match. Before only email addresses were available. Google says this enables advertisers to

Marketing News

TrueView for reach launched in DV360

Google this month launched TrueView for reach in DV360. Advertisers now can create line items with skippable in-stream ads optimized for efficient impressions. The difference between the normal true view campaigns is that the bid model is target CPM instead of CPV. TrueView for reach ads are optimized to deliver

Marketing News

Adform integrates DoubleVerify's post-bid blocking solution

DoubleVerify today announced the integration of the post-bid blocking solution and automated tagging with Adform. DoubleVerify says that is now the first measurement provider to enable its post-bid blocking solution through the Adform platform, assuring brands like Vodafone that their programmatic ads will be delivered fraud-free, brand safe and in-geo.

Marketing News

GroupM downgrades slightly growth expectations for 2018 and 2019

GroupM slightly downgraded 2018 growth expectations from 4.5% to 4.3%, after this week updated its 2018 and 2019 ad investment forecasts. 2019 growth projections are also whittled from 3.9% to 3.6%, with total new investment anticipated to reach $19B instead of the $23B earlier predicted. GroupM

Marketing News

Revcontent names Omar Nicola as CEO

Revcontent today named Omar Nicola as the company’s next CEO to replace Founder and current CEO, John Lemp, who will remain as Chairman of Revcontent’s Board of Directors. Nicola previously co-founded Kixer, a mobile advertising technology company that connects publishers and users with mobile app recommendations. Kixer’s

Marketing News

Celtra hires Eli Chapman as SVP of Brand Strategy and Sales

Celtra yesterday announced Eli Chapman's hiring as Senior Vice President of Brand Strategy and Sales. Celtra says Chapman will be responsible for the acceleration and growth of Celtra's brand direct business. Chapman will lead strategy and guide execution for brands that leverage Celtra's Creative

Marketing News

HubSpot Ads add-on now available for all Professional and Enterprise customers

Hubspot yesterday rollout the Ads add-on in the Marketing Hub product for all Marketing Hub Professional and Enterprise customers. HubSpot Ads are available for free. Ellie Flanagan, Senior Corporate Communications Manager at HubSpot, wrote that "as ads continue to become an integral part of any growth strategy, this move

Marketing News

Mastercard partners with Microsoft to improve digital identity verification

Mastercard and Microsoft yesterday announced a collaboration to improve how people manage and use their digital identity. Mastercard and Microsoft aim to give people a secure, instant way to verify their digital identity with whomever they want, whenever they want. “Today’s digital identity landscape is patchy, inconsistent and what

Marketing News

Taboola partners with Via bringing Taboola News to riders

Taboola last month announced a new partnership with Via, a company expert in on-demand shared transportation. Taboola News curated news and content will now be integrated into riders experience starting in New York City. Taboola says this partnership will connect the premium publisher partners to Via’s riders allowing them

Marketing News

Google develops a new rich search result for answers

Google today announced a new rich search result for answers. For websites to be eligible for this feature, they have to add a Q&A structured data to the pages with Questions and Answers (Q&A) content. Publishers can then use the Structured Data Testing Tool to see

Connected TV

FPT Television in Vietnam selects Telaria to monetize the connected TV

FPT Television today announced it has selected Telaria as its preferred Video Management Platform (VMP) for monetizing and managing connected TV (CTV) supply. FPT Television provides IPTV services that reach over 4 million viewers across more than one million households in Vietnam. FPT Television has over 200 linear TV channels

Marketing News

Google rebrands AdWords scripts into Google Ads scripts

Since last week, Adwords scripts are now named Google Ads scripts. Google says that with the rebranding, there was a renaming of AdWordsApp and MccApp within the scripts themselves to reflect the new naming. Mike Cloonan, working at Google Ads scripts Team, says "existing scripts are not affected and

Marketing News

Smart Shopping campaigns now available to all advertisers via the API

Since last week, Smart Shopping campaigns are available for all advertisers in AdWords API and in Google Ads API, Google announced. The release happened after tests in the Adwords API with whitelisted advertisers. Smart Shopping campaigns combine automation and machine learning to maximize the conversion value across networks based on

Marketing News

APO Group appoints Lionel Reina as the new CEO

APO Group, the media relations consultancy and press release distribution service in Africa and the Middle East, today announced the appointment of Lionel Reina as Chief Executive Officer (CEO). APO Group can count Facebook, Hilton, and PwC among more than 300 clients - and 57 of the biggest global PR

Marketing News

Know how Facebook Search works and the signals used

Facebook last week produced a video on how Facebook search works. Yee Lee, Product Manager at Facebook, wrote that "whatever users search for on the rest of the internet will not influence what you see when you search on Facebook." Signals used in Facebook Search include: * What the

Marketing News

Google My Business API now enables partners to verify locations

Google last week introduced GoogleLocation and Verification in the new version 4.3 of Google My Business API. The new API version will enable partners to offer Google My Business verification of locations. According to Google, the new GoogleLocation endpoint allows partners to search whether their merchant user’s location

Marketing News

Bold Screen Media partners with Pixalate to offer IVT protection

Bold Screen Media this week announced a partnership with Pixalate to offer IVT protection solutions for their cross-device video and OTT marketplace. Bold Screen’s platform provides brands and agencies with engaging programmatic media. To help protect their advertisers from IVT across OTT/CTV and mobile in-app inventory, Bold Screen

Marketing News

Apple Music is coming to Amazon Echo devices in December

Amazon this week announced that Apple Music is coming to Amazon Echo devices, beginning the week of December 17. Amazon says Apple Music subscribers will be able to enjoy Apple Music’s 50 million songs on Echo devices. Alexa, play Apple Music Amazon customers will be able to ask Alexa

Marketing News

UK advertising market to break the £20 billion mark for the first time

UK advertising is expected to increase to £20.8 billion in 2019, surpassing the £20 billion mark for the first time, up from £19.9 billion in 2018 according to the latest media and marketing forecasts from GroupM. GroupM forecasts 6.0% growth for 2018, down from 6.4% in

Marketing News

Google Translate just got a redesign

Google Translate last week got a redesign. Google says that Google Translate new look is now consistent with other Google products, and updated labeling and typography make it easier to navigate. The website is now responsive so it can adjust dynamically for the screen size. So when new features are