Marketing News

Pubmatic last month announced that is increasing its global headcount by over 20 percent in 2019. Pubmatic says is having significant growth in mobile app and video monetization. Direct publisher partnerships more than doubled year-over-year in 2018. “As buyers are increasingly seeking the engagement and interaction inherent in mobile environments,

Since this month, Google Ads is not "Execution Only" anymore for select advertisers. Google last month sent an email saying that will introduce modifications behind scenes. This is an auto-opt-in. Advertisers can do opt-out on the email link. The email says "Google experts are identifying key changes

Quora this week announced the introduction of Keyword Targeting in the Quora Ads platform. Quora says Keyword Targeting enables advertisers to target questions that contain specific keywords. Quora offers two types of keyword matching: broad match and phrase match at the ad set level. According to Quora, broad match is

Pause Ad is the name for the new ad offering from Hulu. Announced today, Hulu’s new Pause Ad appears when a viewer pauses the content they’re watching. Hulu expects to introduce this new format in Q2 2019 for select content within the Hulu streaming library. Hulu says the

Cheddar has selected Telaria as a supply-side partner to boost monetization of its inventory, including connected TV (CTV). Cheddar has two news networks, Cheddar Business and Cheddar News, across the OTT and MVPD landscape. “Telaria is working closely with us as we embark on monetizing our OTT scale. We are

Adsquare this month introduced lookalike audiences. Adsquare says the lookalike audiences help advertisers to get the most out of their mobile campaigns, increasing the chance of finding new customers, to reach the ideal ones that match their target group best. With adsquare lookalike audiences marketers extend the reach of their

DPAA, the digital out-of-home marketing association, yesterday announced that Ultrahaptics has joined its membership ranks. According to DPAA, Ultrahaptics creates tactile sensations in mid-air, and no controllers or wearables are needed: the company’s patented “virtual touch” technology uses ultrasound to project sensations and shapes directly onto the user’s

Adsmovil last week announced the launch of its audience data platform, ‘Adsmovil Personas,’ which will allow brands and agencies to target U.S. Hispanic audiences via decoupled data from their DSPs. Adsmovil has a direct relationship with more than 1,200 Latin American, Spain and US Hispanic publishers. The audience