Marketing News

Google last month introduced 6 changes related with creatives in DV360. Here the new features and updates: 1. Backup images are now optional 2. Third-party measurement was introduced on native ads 3. Creatives pushed from Google Web Designer are now created in the draft state 4. Native video ads can

Amazon this month introduced MRC (Media Rating Council) viewability in attribution. Since January 1, 2019, only viewable impressions based on the MRC standard viewability are eligible to be credited towards a conversion. MRC standard viewability requires that 50% of the creative is in view for at least 1 second. Amazon

Cision acquired Falcon.io, a SaaS platform for social media listening, engaging, publishing, measuring and managing customer data, the company today announced. Falcon.io born in Copenhagen, Europe, in 2010, and was founded by the CEO Ulrik Bo Larsen. It has expanded globally having today offices in Copenhagen, Sofia, Berlin,

Easypurl today announced the released the Easypurl 12.0, a new version of their app that enables marketing and media teams to design and deploy landing pages without any assistance from developers. The new feature of this release is a drag-n-drop WYSIWYG landing page designer. The features of Easypurl * Unique,

AdPredictive today announced the appointment of Kristin Frank as first president. Before joining AdPredictive, Kristin spent 23 years at Viacom, most recently as Chief Operating Officer of MTV. In her role as president of AdPredictive, Kristin will maximize the growth as the leader of the strategy, operations, sales, marketing, and

Collab announced today they are launching an ad sales unit. Google ad veteran Art Zeidman will head the ad sales unit. Zeidman joins Collab as executive vice president, growth. Collab is an independent digital content studio that is rated top ten YouTube partner by ComScore. Collab averages nearly seven billion

Neurotechnology today announced the release of the new Face Verification software development kit (SDK). Face Verification SDK is designed for the integration of facial authentication into applications for mobile devices and PCs, providing security through biometric face recognition and liveness detection to prevent spoofing. According to Neurotechnology, the Face Verification

China Daily app's global edition was launched yesterday, providing a new option for its broad international readership. Users will need to upgrade the app to the latest version before trying out the new edition. The move, a first among China's English news apps, came on the