Marketing News

IAS launches a new video blocking solution for brand safety

Integral Ad Science (IAS) has expanded video capabilities with a new tag that builds upon IAS blocking technology for desktop and mobile web, the company announced last week. Video blocking solution gives IAS clients additional protection from ad fraud and risky content in video advertising, regardless of the ad server

Marketing News

HubSpot opens new office in Singapore investing in Southeast Asia

HubSpot last month has appointed Shahid Nizami as Managing Director of the Asia Pacific region. In his new role, Shahid will be responsible for HubSpot’s performance across Southeast Asia, Australia, New Zealand and India, and will be based in HubSpot’s Singapore office, working closely with the HubSpot teams

Marketing News

Google launches Blog Compass app to inspire bloggers on new topics

Blog Compass suggests trending topics based on the interests and posting history.

Marketing News

Smart: Arnaud Créput appointed as CEO

Smart has appointed CFO Arnaud Créput to the role of CEO. Créput is succeeding Cyrille Geffray who served as CEO since 2007. In turn, Quentin Michon will take over Créput’s role as CFO. According to Smart, Arnaud Créput has formed a new Strategic Board with the appointment of three

Marketing News

Jovem Pan selects Triton Digital and Omny Studio for podcast distribution and monetization

Jovem Pan, the largest commercial radio station network in Brazil, has selected the podcast management and monetization solution from Triton Digital and Omny Studio to power their podcast strategy.

Marketing News

Apple's acquisition of Shazam raises no competition concerns in Europe

Apple is free to complete its purchase of music identification app Shazam. Apple's acquisition of Shazam raises no competition concerns in Europe.

Marketing News

Pixability launches a video creative decisioning engine

Pixability's video decisioning engine connects the right combination of creative and targeting with the audiences.

Marketing News

HubSpot selects AWS as its preferred public cloud provider

HubSpot has selected AWS (Amazon Web Services) as its preferred public cloud provider.

Marketing News

Taboola launches lookalike targeting based on email adresses

Taboola has 4 types of Lookalike Audiences: top 5%; top 10%; top 15%; top 20%; and top 25%.

Marketing News

Updates on Dynamic Search Ads (DSA) give more control to advertisers

Google Ads has a new feature available called “URL is”. Advertisers have new reporting data about the landing pages.

Marketing News

FMG Suite acquires MarketingPro

FMG Suite has acquired MarketingPro, a marketing automation platform, the company this month announced. MarketingPro was founded in 2006 by Peter Montoya with the idea that Financial Professionals should have ready access to high-impact, compliance-reviewed marketing materials. According to FMG Suite, the acquisition of MarketingPro gives FMG Suite access to

Marketing News

Competitrack now captures digital ads based on audience buying

Market Track this month announced today that their Competitrack advertising Intelligence solution is now using panel-based digital ad collection to supplement its automated legacy approach. This new methodology allows for improved capture of highly targeted ads based on users’ browsing behavior and other audience-focused factors. Market Track says the decision

Marketing News

AWS launches compliance center for financial services

Amazon Web Services this week launched a compliance center for financial services, covering 13 countries: Australia, Hong Kong, India, Singapore, Denmark, France, Italy, Spain, Sweden, Switzerland, United Kingdom, and the United States of America. AWS Compliance Center, designed for Financial Services (FS) customers, is a central location to research cloud-related

Marketing News

Reports on Bing Ads now can be saved, scheduled, and shared

Bing Ads users can now save, schedule, and share inline downloaded reports.

Marketing News

Sistema Globo de Rádio (SGR) joins Triton Digital

Grupo Globo radios are using has selected Triton Digital to monetize their audio content.

Marketing News

TVSquared opens new office in Tokyo

TVSquared announced the opening of TVSquared Japan.

Marketing News

Mark Read confirmed as WPP CEO

WPP today confirmed the appointment of Mark Read as Chief Executive Officer (CEO).

Marketing News

Mark Read to be appointed new WPP CEO

Mark Read is in negotiations to be the new CEO of WPP, Wall Street Journal confirmed with a person familiar with the matter. According to WSJ, WPP is expected to announce the appointment early this week after the details of Mr. Read’s contract have been finalized. The Guardian says

Marketing News

HubSpot has a new pricing and is launching upgrades on September 5

On September 5th, HubSpot will launch a major upgrade to its products. A new pricing will also be presented. Know here the details in advance.

Marketing News

Firefox will block slow third-party trackers and cross-site tracking

Mozilla last week announced a new update on Firefox. In 2018, Firefox will have by default slow third-party tracking blocking and more controls for users a choice over the information they share with sites. Cross-site tracking will be blocked in January 2019. Blocking slow third-party tracking According to Mozilla, blocking

Marketing News

Adwords Editor got a new update supporting Dynamic Search Ads

The new version 12.5. includes more text in expanded text ads.

Marketing News

Tinyclues opens new offices in Copenhagen and in Munich

Tinyclues is helping brands to find future buyers using CRM data.

Audio

PowerPress is now powering between 60,000 to 80,000 podcasts

Powerpress is now 10 years old. PowerPress exists since August 11, 2008, and with the birthday announcement came the news: PowerPress is now powering between 60,000 to 80,000 podcasts. PowerPress is a free Wordpress plugin. Latest developments included Built-in SEO tools, audio players & subscribe links, ability to

Marketing News

Smartly.io hires Tim Frankcom as Chief Revenue Officer

Smartly.io has hired Tim Frankcom to join its executive team. Tim Frankcom is joining as Chief Revenue Officer, Smartly.io announced today. Frankcom will be responsible for the company's global growth strategy as it continues to build on five years of rapid expansion since the founding. According

DOOH

Port Authority of New York and New Jersey joins DPAA

Port Authority of New York and New Jersey offers marketers opportunities to reach millions of commuters and travelers via digital screens.