Marketing News

Google last week announced it is changing all display inventory to a unified and first price auction. Sam Cox, Group Product Manager - Google Ad Manager, at Google, says that is expecting the transition to be complete by the end of this year. The single unified first price auction only

DoubleVerify last month announced that it has acquired Zentrick, a digital video technology company that provides middleware solutions to drive execution and performance of online video advertising. DoubleVerify says Zentrick engineering teams will continue to operate from offices in Ghent, Belgium. The transaction was completed as an all cash, all

Xaxis this week announced the launch of its new Short-Form Video product in the Asia-Pacific market. The new Short-Form Video product is a partnership with Sizmek that includes a mobile-first six-second ad format with added social sharing function and emotional engagement metrics. Xaxis' clients can run campaigns across a

Roku this week announced the launch of a new skill in Alexa, Amazon's personal assistant. Roku users with any Alexa-enabled device such as Amazon Echo, Echo Show, Echo Dot, Echo Spot, Echo Plus, Sonos One, or Bose Smart Speakers can now ask Alexa to find movies and TV

Rubicon Project this week implemented The Trade Desk’s unified ID solution. The adoption of the unified ID allows all parties across the supply chain (SSPs, DSPs, DMPs and data providers) to utilize The Trade Desk’s cookie footprint to increase their own cookie coverage. “Enhanced identity resolution results in

aqfer last week announced the launch of aqfer Marketplace, a data sharing platform designed to help data owners to increase revenue by simplifying the process of data sharing. According to aqfer, ShareThis and AirDXP are the first data partners. “aqfer provides true data portability in the cloud where marketers can

dataxu last week launched TotalTV™ Marketplace, a marketplace with more than 40 million unique connected TV (CTV) households per month. dataxu is creating CTV Inventory Packages, that group inventory into Long Form CTV, Mobile and Desktop FEP, Sports, Live TV, and Short Form CTV. Inventory Packages will be available this

FreeWheel last week named Carl Kalapesi as chief operating officer (COO). Kalapesi will oversee the company’s global business operations, supporting its 3 primary business units (FreeWheel Markets, FreeWheel Publishers and FreeWheel Advertisers), and lead industry partnerships. Carl Kalapesi reports to Dave Clark, FreeWheel's general manager. “FreeWheel’s