Marketing News

Google is rolling out four new metrics over the next several weeks that provide insights on where the ads are appearing on the search results page. Julien Jacquet, Product Manager at Google Ads, explained yesterday that the average position in Google Ads shows only the position in relation with the

Comscore yesterday announced a new partnership with Snap to integrate Snapchat Discover traffic into Comscore's digital audience measurement solutions. Comscore says the inclusion of incremental Snapchat traffic represents another step forward in ensuring that Comscore provides the most comprehensive coverage of audience traffic on both owned-and-operated and distributed

DPAA announced today that UK-based voodooh has joined the association. voodooh is a 100% independent DOOH company producing campaigns, specialist project delivery and consulting services for media owners and brands. According to DPAA, membership in the DPAA community brings multiple benefits, including admission to quarterly "mini summit" meetings

Adobe Advertising Cloud, part of Adobe Experience Cloud, is partnering with A Million Ads, a company specialized in data-driven audio marketing. Adobe Advertising Cloud and A Million Ads are partnering to expand the ways advertisers target and capture the attention of key audiences with personalized, data-driven audio ads. "Audio

Adobe announced last month on Adobe Advertising Cloud Search, recommendations about Google’s exact match change. Since September, Google is calling the exact match “close variants." Adobe is recommending advertisers to closely monitor search query reports to exact match keywords. Now that exact match keywords can map to variations

Baidu is set to launch a fleet of autonomous driving taxis next year for pilot operations in Changsha, the capital city of Hunan province in the south-central part of China, Baidu announced last week. The fleet of over 100 vehicles will be China’s first group of autonomous driving taxis

Since this week, Google is making possible G Suite users to access all extensions in one place by bringing add-ons and web apps from the Chrome Web Store into the G Suite Marketplace. G Suite Marketplace is the app store for G Suite. Google says that going forward, new G

The Search Monitor has added a new feature to its monitoring of Amazon.com’s search results: the ability to create share of voice trend charts. This addition lets advertisers benchmark visibility against competitors in Amazon search results. The Search Monitor says that competitive data on Google and other search