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Marketing News   -   Nov 01, 2018 BrightTALK is now a HubSpot Connect Partner

BrightTALK today announced that it has joined HubSpot as a Connect Partner with a certified integration. The new BrightTALK integration allows HubSpot's marketing automation capabilities to be used by marketers to capture information about how their webinars and online talks are being viewed and engaged with. Marketers on

by Luis Rijo
Marketing News   -   Nov 01, 2018 Global buys leanStream in Canada

Global, the Media & Entertainment group, has acquired the digital audio sales division of Canadian based audio streaming solutions provider, leanStream. Global says this move brings DAX to Canada and gives Global an ad sales and ad tech footprint in the country. With the launch of DAX Canada, the platform&

by Luis Rijo
Marketing News   -   Nov 01, 2018 Diana Littman joins Publicis as US CEO

Publicis Groupe today announced the appointment of Diana Littman as CEO, MSL US, reporting directly to Arthur Sadoun, Chairman, and CEO of Publicis Groupe. "Joining MSL, Publicis Groupe and Arthur on the journey to lead the industry at a time of mass marketing disruption and unprecedented change is uniquely

by Luis Rijo
Marketing News   -   Oct 31, 2018 Criteo acquires Manage, a US company with an app install advertising solution

Criteo says is adding Manage and its mobile app install solution to complement its existing app business and further strengthen its end-to-end advertising solution.

by Luis Rijo
Video   -   Oct 31, 2018 3Q Digital wins Google Premier Partner "Video Innovation" award

3Q Digital, a digital marketing agency, has won the Google Premier Partner "Video Innovation" award. In winning the Video Innovation award in the Americas category, 3Q beat out 27 other agencies that applied. The award was based on the submission that best demonstrated expertise and innovation with Google

by Luis Rijo
Marketing News   -   Oct 31, 2018 Quora has now CPM bidding in addition to CPC and CPA

Quora has now CPM bidding on Quora Ads platform. With CPM bidding, advertisers can now pay for impressions. Nikki Dahan, Product Designer at Quora says that CPM bid represents how much you are willing to pay to get 1000 ad impressions on Quora.

by Luis Rijo
Marketing News   -   Oct 31, 2018 Google introduces a verification process for each website on AdSense

Google today announced that AdSense users will have to submit each website to a verification process which checks that the Adsense user owns the domain or have the ability to modify its content.

by Luis Rijo
Marketing News   -   Oct 30, 2018 OneSignal launches Paid Plans and limits free service

OneSignal last month launched paid plans and introduced limits on the free service. Until today, free service was unlimited, but from now on, web push subscribers are limited to 30,000 users. OneSignal said today that on the free plan, data "data may be shared with advertising and research

by Luis Rijo
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