Marketing News

Google this month announced that is removing channels from the YouTube Partner Program (YPP) due to duplication. Channel owners are being notified with the duplicated content with "the opportunity to remove or update their content and reapply in 30 days." "The spirit of this YPP policy is

On Tuesday, October 23rd, at 15:00 CEST / 14:00 BST / 09:00 EDT, Adform is hosting a free webinar to help advertisers to prepare their creatives for the festive season. The webinar is presented by David Hillier, Global Creative Solutions Lead, at Adform, and by Daniela Forzinetti, Senior Creative

Smart Compose on Gmail will roll out in Spanish, French, Italian, and Portuguese, after being rolled out globally in English, Google announced last week. The rollout in Spanish, French, Italian, and Portuguese will happen during the following months. In May of this year, Smart Compose was introduced in Gmail. Smart

Alexa just gained a new skill this month. Users that user Alexa and have an Xbox can now control the Xbox via Alexa. Amazon says the skill "gives customers the ability to navigate and interact with Xbox using just their voice, with Alexa-enabled devices." Xbox users can use

Tremor Video DSP has tripled its supply-side platform (SSP) integrations for premium desktop, in-app and over-the-top (OTT) channels since its acquisition by Taptica last year, the company announced this week. “The inventory landscape has become overly cluttered and Tremor Video DSP is uniquely positioned to identify the most advanced video

Smartly.io last month launched a new Pinterest solution with automated content creation, campaign management, in-depth reporting, and optimization. Smartly.io says this features will support advanced advertisers and agencies as they look to reach new users, leading ad operations and creative automation platform. With 97 percent of Pinterest search

Telaria has achieved the TAG Certified Against Fraud Seal, the company announced this month. Telaria added the TAG Certified Against Fraud Seal to its TAG Inventory Quality Guidelines Seal. The TAG Certified Against Fraud seal helps advertisers navigate the dense digital advertising ecosystem and identify trusted partners. Executing media buys

Dentsu Aegis Network has reached an agreement to acquire MSTF Partners, Dentsu announced this week. MSTF Partners is a creative agency in Portugal, established in May 2003, and headquartered in Lisbon with over 60 employees. According to Dentsu, Partners is one of Portugal's most awarded creative agencies. Dentsu