Marketing News

Twitter this month removed tens of millions of suspicious and fake accounts. Many users felt the bot purge. For example, Donald Trump’s following count was down by 100,000 users, and Barack Obama’s was down by 400,000 followers after Twitter's bot purge. Even Twitter CEO

BPA Worldwide joined this month DPAA, the digital out-of-home marketing association. DPAA functions as a business accelerator and consultant for members. "BPA Worldwide delivers transparency and data that produce greater trust and assurance of value for brands. We see them playing an important role in the digital out-of-home marketplace

OneTrust this week announced a future launch of a Mobile App Consent, a solution that integrates mobile consent and preference management into the OneTrust Marketing Compliance suite. "The OneTrust Mobile App Consent will be available in August and will help companies to collect and document user consent on mobile

Salesforce has signed a definitive agreement to acquire Datorama, an AI-powered marketing intelligence and analytics platform for enterprises, agencies and publishers, Salesforce announced yesterday. According to Salesforce, Datorama enables more than 3,000 leading global agencies and brands—including PepsiCo, Ticketmaster, Trivago, Unilever, Pernod Ricard and Foursquare—to optimize marketing

Integral Ad Science (IAS) is selected as a preferred partner in Google’s Measurement Program for both brand safety and viewability, the company announced this week. Google Measurement Partners include Comscore, Research Now, Ekimetrics, Tune, Adjust, AppsFlyer, Innovid, IAS Integral Ad Science, DoubleVerify, Nielsen, IRi, Oracle, Analytic Partners, Meetrics, Neustar,

Starting on July 24th, Doubleclick Bid Manager (DBM) will become the new Display & Video 360, part of Google Marketing Platform. On July, only the product interface will change — including new product names and logos - and starting in September, new features will start to be launched. This month, Google

This month, at Google Marketing Live 2018, Google launched a new ad in Google Ads (former Adwords), in beta and not available to all AdWords advertisers. For now, the ads are only available in English, French, German, and Spanish. Responsive Search Ads let advertisers create an ad that adapts to

Only 20% of companies surveyed, in the US and EU, believe they are GDPR compliant, while 53% are in the implementation phase and 27% have not yet started their implementation. EU (excluding UK) companies are further along, with 27% reporting they are compliant, versus 12% in the U.S. and