Marketing News

Google Measurement Partners is a new program where Google did partnerships to offer brands a variety of options to measure their advertising media. Google Measurement Partners has more than 20 verified partners that measure viewability, reach, brand safety, brand lift, sales lift, app attribution, and marketing mix modeling. Google says

Google this month announced to publishers more details about the DFP transition into Google Ad Manager. Google says that over the next few months, Google will be updating the DFP UI with new branding and a new look. DFP will be renamed to Google Ad Manager, and Google promises "

MediaMath announced $225 million in new financing, led by Searchlight Capital Partners. According to MediaMath, the new funding will serve to accelerate its mission to connect marketers with consumers in a manner that is more effective, efficient and trusted. The funding will be delivered in two tranches to pursue both

DPAA, the digital out-of-home marketing association, announced yesterday that Toronto-based MaxTV Media joined the association. MaxTV is a leader in interactive digital technology with more than 1000 customizable hardware and software installations in residential condominium buildings across Canada. The company's high-tech, innovative and intuitive platform allows intelligent delivery

Doubleclick is now Google Marketing Platform.

“TV not only provides unmatched reach, but it has evolved into a primary driver of digital response."

In 2017 the digital advertising market grew 13.2%. The market size of UK is still 2 times bigger the German, and is as big as France, Russia and Germany combined.