Marketing News

Azteca America KAZR 46 Partners with Adaptive Ad Systems for Ad Insertion Technology and Ad Sales Representation

SatView Communications announced its Azteca America station KAZR in Reno, Nevada has negotiated a partnership with Adaptive Ad Systems (OTC Pink: AATV) of Newport Beach, CA. Adaptive Ad Systems will provide ad insertion technology and ad sales representation and revenue as part of their contract through 2021. KAZR Azteca America

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Moore's Law of E-Commerce: Mabaya's Report Highlights the Importance of Being First

Mabaya, the sponsored product ad network for e-commerce, has gathered information from several UK sites that sell consumer electronics. The report checked the effect of the product's location in the category pages on the number of clicks the product received and revealed some interesting, if unsurprising, results. The

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Sync Marketing launches new cost-effective, quick-to-market sweepstakes platform called TurnkeySweeps™ by Sync.

Sync Marketing LLC, a Los Angeles, CA based marketing agency specializing in online sweepstakes, contests and games, has just announced a new cost-effective, quick-to-market sweepstakes platform called TurnkeySweeps™ by Sync. TurnkeySweeps™ includes the same quality services as Sync's custom campaigns, but now with a new streamlined platform, they

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Ibotta Partners with Boxed, Groupon, Hotels.com, Jet and Other Companies to Offer Consumers First-Ever Rewards for Purchases Made on Mobile Apps

Ibotta, the mobile shopping app whose users have earned more than $110 million in rewards on in-store purchases, today launched a brand-new way for consumers to discover great brands and earn rewards on mobile, in-app purchases. Through partnerships with mobile commerce leaders such as Boxed, Groupon, Hotels.com, and Jet,

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TMT LAB Releases Spot Direct™ to Synchronize Prime Time TV Spots With Google DoubleClick and Twitter on any Second Screen

TMT LAB Inc. has announced the integration of its patent pending TV/online ad synchronization solution called Spot Direct™ with Twitter™ and Google DoubleClick™ inventories. Spot Direct™ is a unique tool that solves a problem as old as the consumer Internet: How to synchronize TV spots with a material percentage

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Equifax Forms Strategic Alliance with Adobe to Make IXI Digital Targeting Segments Available Within Adobe Audience Manager

Equifax Inc. (NYSE: EFX), a global information solutions provider today announced that its division, IXI Services, and Adobe today have joined forces to make IXI's Digital Targeting Segments available as a selection criteria within Adobe Audience Manager's Audience Marketplace. Advertisers will now be able to better

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Mood Media's GoConvergence Creative Division Once Again Is Selected As A Finalist With Four Nominations At The 2016 ERA Moxie Awards

GoConvergence, the Creative Agency of Mood Media, has been selected as a finalist with four nominations for this year's Moxie Awards, presented by the Electronic Retailing Association (ERA). GoConvergence has been nominated for the following: * Best Short Form of the Year, Brand Response – for Atlantis Rises and Nutri

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Digital Turbine Appoints Barrett Garrison as Chief Financial Officer

Digital Turbine, Inc. (Nasdaq: APPS), the company empowering mobile operators and Original Equipment Manufacturers ("OEMs") around the globe with end-to-end mobile solutions, today announced the appointment of Barrett Garrison as Chief Financial Officer effective September 12, 2016 replacing Andrew Schleimer. Mr. Schleimer will onboard Mr. Garrison over the

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66% of Brand Professionals Believe Outstream Video Will Grow Significantly Over the Next Two Years

Teads, the inventor of outstream video and the number 1 video advertising marketplace in the world, today released a new study, "Outstream: The New Wave of Advertising," conducted with over 250 brand professionals around the growth of digital media and outstream video. Notably, 66% of all brand professionals

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AFAR Announces Its First Instagram Adventure With Aruba Tourism Authority

AFAR Media today announced its newest platform created with exclusive launch partner, Aruba Tourism Authority, as a means to connect with consumers via social media. As consumers increasingly consult their social communities for vacation ideas and inspiration, the AFAR Insta-Adventure goes well beyond the traditional model of a travel magazine.

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Forrester Releases China 2016 Customer Experience Index Scores At CX MARKETING Shanghai

Forrester's China 2016 Customer Experience Index (CX Index™) results are in, and key findings are covered in a new report that was launched at CX MARKETING SHANGHAI 2016 -- its Forum for CX and marketing leaders in China -- today. Based on a survey of more than 9,

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Exceeding Exhibitor Records, Media Expo Delhi 2016 Set to Open Doors This Month

Recognising the emergence of new media channels in the digitalised world, brand managers and media planners are today working on a cohesive approach with both traditional and digital media to connect with their consumers. India's largest exhibition for indoor and outdoor advertising, signage and printing industries, Media Expo

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Marketo Chief Scientist to Join ZenIQ as Strategic Advisor

ZenIQ™, the first prescriptive Account-Based Marketing Management Platform and innovator of data science driven B2B Marketing Plays (ZenIQ ABM Recipes™), announces today that Shankar Venkataraman has been appointed strategic advisor. In this capacity, Shankar will help shape the future of ZenIQ's Account-Based Marketing technology that enables marketers to

Marketing News

Frankly Launches New Data-as-a-Service Product

Frankly Inc. (TSX VENTURE: TLK) ("Frankly"), a leading content, engagement, and monetization platform for brands and media companies, launched Frankly Data, a highly-effective ad targeting program for media publishers to drive transformational digital revenues by leveraging their existing sales teams. The Frankly Data program has integrated the company&

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Clutch Identifies Top Mobile Application Developers in Australia, Canada, and the United Kingdom

Today Clutch published a report highlighting the leading mobile application developers in Australia, Canada, and the United Kingdom. Each company on the list was evaluated by a Clutch analyst on multiple criteria, including market presence, portfolio of work, and client satisfaction. The leading mobile app developers in Australia are: Appster,

Marketing News

Social Media Marketers Rarely Use Organic and Paid Social Media Together, According to New Research

Although nearly 60% of social media marketers say their paid social media efforts are most effective for their business, more than half use a mostly organic approach, according to new research by Clutch, a B2B ratings and reviews firm. The trend is similar for both business-to-business (B2B) and business-to-consumer (B2C)

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Criteo Investor & Analyst Day to be Held September 15, 2016

Criteo S.A. (NASDAQ: CRTO), the performance marketing technology company, today announced that it will hold its Investor & Analyst Day at the Nasdaq Entrepreneurial Center in San Francisco, CA, on Thursday, September 15, 2016 at 8:00 am Pacific Time. Agenda 7:30 am PT - Registration and breakfast

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AndBeyond.Media Announces New Regional Office in New York and Appointment of Ashley King as VP of Publisher Development

AndBeyond.Media, the world's leading global on-demand native marketplace serving over 1 billion MM ad experiences, today announced the appointment of Ashley King as its VP of Publisher Development. In her role, King - a recognized industry maven with over 14 years of experience will lead the company&

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Native Advertising Technology ADYOULIKE Launches New Brand Identity

Native advertising technology company ADYOULIKE, has today [1 September, 2016] announced a complete brand re-launch, including a new logo. The rebrand is the latest move by the company as it experiences hyper-growth globally. The new branding better aligns the company with its international expansion and global growth objectives for 2016.

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Advertising Week Launches In Havana

Stillwell Partners, organizers of Advertising Week in London, Tokyo and New York City today announced a new international venture in Havana - - Advertising Week: Cuba x Creativity. Today's announcement coincides with the first commercial flight from America to Cuba since the propeller era. The historic Hotel Nacional

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Midroll Media elevates two top leaders, naming Erik Diehn CEO and Lex Friedman CRO

Erik Diehn has been named chief executive officer of Midroll Media, the leader in podcast production, advertising and distribution. Midroll also has named Lex Friedman to the new post of chief revenue officer, broadening his role from executive vice president of sales and development. As CEO, Diehn will have wide-ranging

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AcuityAds Completes Acquisition of 140 Proof Inc.

AcuityAds Holdings Inc. (TSXV:AT) ("AcuityAds" or the "Company"), a technology leader that provides targeted digital media solutions enabling advertisers to connect intelligently with audiences across mobile, video, social and display, announced today that it has completed the previously announced acquisition of 140 Proof, Inc., an

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Anastasia Charbin is Appointed Chief Marketing Officer at Centric Software

Centric Software is pleased to announce the appointment of Anastasia (Stacey) Charbin as Chief Marketing Officer. Centric Software is the leading Product Lifecycle Management (PLM) solution for fashion, retail, luxury, outdoor and consumer goods companies. For the past 4 years, enthusiasm from the market has driven Centric's massive

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IMS Is Hosting The First China-USA Internet Celebrity Summit Affecting 400 Million Audiences Worldwide

IMS, one of the largest Chinese New Media Business Group, is hosting a revolutionary internet celebrity summit. The summit will gather social media experts, investors, and top internet celebrities from both countries to interact and explore the differences culturally and economically. "The internet economy is having a revolutionary change

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Faroe Islands Uses Sheep to Put Country on the Google Map

For the past three months, Durita Andreassen of Visit Faroe Islands, has developed a way to use sheep equipped with cameras to create her own version of Google Street View in the Faroe Islands. Now, Google has decided to give her a helping hand and is launching a new kind