Marketing News

Lee® Jeans today announced the launch of its new brand direction, unveiling its innovative fall collection and movement-inspired brand campaign, "Move Your Lee."  Drawing on more than 125 years of purposeful craftsmanship and innovation, the national rebranding campaign brings to life founder H.D. Lee's mission

JMPR Public Relations has announced that it has been named public relations agency of record for EagleRider, the world's largest motorcycle tourism company. Twenty-five years ago, EagleRider pioneered the concept of motorcycle rentals for enthusiasts and adventure-seekers to experience the unfiltered freedom of travelling to iconic destinations around

VisionChina Media (Nasdaq: VISN), China's largest out-of-home digital television and advertising network on mass transportation systems and the leading provider of urban mass transit Wi-Fi, today announced that it has been informed by Ledman Optoelectronic Co., Ltd. ("Ledman") that the proposed purchase of 49% equity interests

A new report from Juniper Research shows that increased use of Digital Assistants, such as Siri and Cortana, on smart devices will provide new paid search opportunities in the coming years. Juniper forecasts that over $12Bn of ad spend per annum will be made through this rapidly growing medium by

Aberje – Associacao Brasileira de Comunicacao Empresarial  ('Brazilian Association of Business Communication') released the fourth edition of BRpr in August. The newsletter is an initiative of the Association to showcase good practices developed in the field of Communication in Brazil, in a dialogue with the international community. Edition #4

SVG Europe is delighted to announce that Euro Media Group has joined as a Platinum Sponsor. Euro Media Group is Europe's leading provider of broadcast facilities and services, active in seven countries: France, Belgium, Netherlands, Germany, United Kingdom, Switzerland and Italy. The Group combines unique know-how and world-renowned

Mercedes-Benz Retail Group UK (MBRG) has named Broadplace Advertising as its new digital marketing agency. The partnership will focus on MBRG's expertise and heritage. Broadplace will ensure the quality, excellence and efficiency associated with MBRG are front of mind throughout the full consumer journey, improving tracking and attribution

For the first time, Flipboard makes its ad inventory available for real-time buying through an invite-only Private Marketplace (PMP) enabled by a new strategic alliance with Rubicon Project (NYSE: RUBI), operator of one of the largest advertising marketplaces in the world. This partnership allows existing clients to buy Flipboard'