Immerse yourself in the next frontier of advertising, where the lines between physical and digital worlds blur. This category dives deep into the innovative realm of mixed reality (MR) advertising, exploring how brands are pushing boundaries and captivating audiences on devices like Apple Vision Pro and Meta's Quest.
Snapchat last month announced the introduction of Sponsored AR Filters, a new advertising format that places branded augmented reality experiences within the app's post-capture Filter Carousel.
AdInMo this week has added audio and rewarded video formats to its InGamePlay SDK, allowing game publishers to diversify their ad inventory and reach players in different contexts.
As the spring shopping season arrives, Google is rolling out a suite of augmented reality (AR) and virtual reality (VR) tools designed to help retailers engage shoppers and drive sales.
Apple Arcade is stepping into the future with the launch of 12 unique spatial games specifically designed for Apple Vision Pro, the company's revolutionary new spatial computer.
This metaverse will leverage Fortnite's popularity and Unreal Engine technology to bring Disney, Pixar, Marvel, Star Wars, Avatar, and other beloved franchises to life in new and immersive ways.
Disney+ and Apple Vision Pro have announced a partnership that will bring an unprecedented level of immersion and storytelling innovation to Disney+ subscribers.
