Google this week announced the extension of sales lift measurement on YouTube to Nielsen Catalina Solutions (NCS). Google says that CPG advertisers in the United States can now use Nielsen Catalina Solutions to help them measure, in aggregate, how effective their YouTube campaigns are at moving products off the shelves.

AdSecure this week announced the launch of a new detection option: Suspicious TLD (Top-level domain). The detection will look at Suspicious TLDs – top-level domains less familiar to everyday internet users, that AdSecure says are "frequently weaponized by online scam-artists and threat actors for profit." AdSecure’s new dedicated

TripleLift last week has integrated The Trade Desk’s unified ID into their supply stack, TTD announced. Adoption of the free unified ID solution allows all parties across the supply chain (SSPs, DSPs, DMPs and data providers) to use The Trade Desk’s cookie footprint to increase their own cookie

Dog Lenses is the new feature on Snapchat lenses. Launched on Christmas time (yesterday), Snapchat Dog Lenses allows everyone to capture snaps using the same effects of the Snapchat camera on your favorite pet, a cat or a dog. [video src="https://ppc.land/content/media/2025/12/2ced3-dog-lenses-now-on-snapchat.