The latest news about retail ads. Retail media ads are digital ads that are placed on retailer websites and apps. They are typically displayed on search results pages, product detail pages, and category pages. Retail media ads can be used to promote products and services from both the retailer itself and other brands.
Previously, offers with the Item issue Incorrect value: identifier exists [identifier_exists] would have been disapproved. However, as of December 2023, these offers will now receive a warning instead of a disapproval.
Effective January 1, 2024, online retailers in Utah will be required to display law labels on stuffed or filled products, such as pillows, comforters, and mattresses.
A new report from DoubleVerify (DV), released this week, reveals that retail media networks (RMNs) are rapidly gaining traction among advertisers, particularly in the US.
Walmart this month announced the launch of the Walmart Connect Partner Network directory, a comprehensive resource for businesses seeking advertising solutions and support.
Growth Marketing and Product Marketing stand out as two crucial disciplines that play a pivotal role in propelling organizational success. While both share the common goal of driving business growth, they differ in their approaches and responsibilities.
Cloudflare analyzed Internet traffic and e-commerce trends to provide insights into consumer behavior and cybersecurity threats during this peak shopping period.
In a move to protect public health, Google this month announced that it will no longer allow the advertising or sale of e-juice products on its Shopping and Free Listings platforms.
Google has announced that it will be sunsetting first-click, linear, time-decay, and position-based attribution models in Merchant Center conversion tracking.
Amazon (NASDAQ: AMZN) today announced its record-breaking Black Friday and Cyber Monday holiday shopping event, spanning November 17 through November 27, was the biggest ever compared to the same 11-day period in previous years.
Shopify merchants reached a record of $9.3 billion in sales* over Black Friday-Cyber Monday (BFCM) weekend — a 24% increase from last year.
Amazon this month revealed it has blocked or removed more than 200 million suspected fake reviews from its stores worldwide. Amazon says this happened thanks in part to the company's use of AI.
Google is set to implement stricter guidelines for Location assets within Google Ads, effective December 2023. This update aims to enhance the relevance and accuracy of location information displayed in ads, ensuring a more seamless user experience.
![Google Updates Identifier Exists [identifier_exists] Policy for Shopping Ads](/content/images/size/w600/format/webp/2023/12/Google-Shopping.jpg)
