The latest news about retail ads. Retail media ads are digital ads that are placed on retailer websites and apps. They are typically displayed on search results pages, product detail pages, and category pages. Retail media ads can be used to promote products and services from both the retailer itself and other brands.
BigCommerce last week announced that its customers experienced a 14% increase in gross merchandise value (GMV) on Thanksgiving and a 6% increase in GMV on Black Friday compared to the same days in 2022.
Shopify merchants shattered Black Friday records, generating an astounding $41 billion in global sales – a 21% increase over 2022. According to Shopify, this performance underscores the resilience and adaptability of Shopify merchants, who continue to thrive in an ever-evolving retail landscape.
Marketing is the activity of identifying, anticipating, and satisfying customer needs. It involves the creation, communication, delivery, and exchange of offerings that have value for customers, clients, partners, and society at large.
Black Friday is one of the biggest shopping events of the year. This year, Black Friday starts on November 24, 2023, but Amazon is already offering early deals.
Amazon this week reported the Q3 2023 earnings where advertising played a significant role in the company's growth. Amazon's advertising revenue growth is outpacing the growth of its remaining businesses.
Shopify Inc. (NYSE, TSX: SHOP), a provider of essential internet infrastructure for commerce, this week announced financial results for the quarter ended September 30, 2023. Shopify revenue increased 25% year-over-year to $1.7 billion.
Google Product Studio, a set of AI tools to help merchants create and manage product imagery, is now rolling out to all Merchant Center Next users in the US.
Google today launched a new small business attribute in Merchant Center, making it easier for shoppers to find and support small businesses on Search and Google Maps.
DoubleVerify this week announced a development in its collaboration with Amazon. DoubleVerify is providing a measurement solution for advertisers using Amazon Custom Audiences.
Omnicom Group Inc. (NYSE: OMC) yesterday announced that it has agreed to acquire Flywheel Digital, the digital commerce business of Ascential plc (LSE: ASCL.L), for a net cash purchase price of approximately $835 million.
Amazon this month announced it is expanding Sponsored Products ad program to apps and websites in the United States. Starting with Pinterest, BuzzFeed, Hearst Newspapers, Raptive, and Ziff Davis.
Google this month announced the launch of new AR beauty tools for shoppers and brands on mobile browsers. The new tools allow shoppers to try virtually hair color and foundation. It also enables brands to promote their products with AR Beauty ads.
