Vibenomics grows programmatic ad sales by 209% in the first six months of 2021
Vibenomics last week revealed its digital audio programmatic advertising sales grew by 209% in the first six months of 2021 compared to all of 2020.
Retail
The latest news about retail ads. Retail media ads are digital ads that are placed on retailer websites and apps. They are typically displayed on search results pages, product detail pages, and category pages. Retail media ads can be used to promote products and services from both the retailer itself and other brands.
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Amazon updates Amazon Advertising API introducing similar product targeting
Amazon last week updated Advertising API introducing several updates in Sponsored Display, and Sponsored Brands videoo campaigns.
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Facebook opens Pay to other platforms and businesses in the US
Starting this August, Shopify merchants will have access to Facebook Pay.
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GoDaddy shops get a direct connection with Google Merchant Center
GoDaddy merchants can now upload their products to Google, create free listings and ad campaigns and review performance metric.
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Amazon Advertising launches a Partner Network program for agencies
Amazon Advertising Partner Network is a program that helps agencies and tool providers deliver results for advertisers.
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Google relaxes 'Insufficient contact information' policy in Merchant Center
From August 2021, merchants only have to list a minimum of one piece of contact information on their site.
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Google forbids digital books in Shopping ads
Shopping ads appear in Google Search, and Google Display Network, including YouTube, Gmail, and Google Discover.
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Criteo expands Criteo Retail Media API access to Pacvue, Perpetua, Flywheel, Kenshoo, and Tinuiti
eCommerce advertising solutions gained directly access to Criteo Retail Media API.
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Jellyfish acquires 5 companies
Jellyfish acquire companies expert in Amazon Marketplace, creative technology, content, e-commerce, and in consultancy.
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Walmart now selling ads in DOOH screens, digital retail ads, and offering data integrations
Walmart Connect is the new media business from Walmart. Walmart Connect is selling DOOH ad spaces in Walmart stores, digital ads in Walmart.com, and first-party data to DSPs like The Trade Desk.
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Amazon creates a badge for sustainable products
To receive the badge, a product needs to have one or more sustainability certification.
