Yelp to show if businesses are enforcing social distancing and if their staff is wearing masks
Yelp is now displaying if businesses are enforcing social distancing and if their staff is wearing masks.
Retail
The latest news about retail ads. Retail media ads are digital ads that are placed on retailer websites and apps. They are typically displayed on search results pages, product detail pages, and category pages. Retail media ads can be used to promote products and services from both the retailer itself and other brands.
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Amazon introduces translations of recommended keywords in Amazon Advertising API
Advertisers can now request translations of recommended keywords for Sponsored Brands ads in Amazon Advertising API.
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Amazon introduces new countries in Sponsored Display product targeting recommendations in Amazon Advertising API
Sponsored Display product targeting recommendations in Amazon Advertising API are now available in the UK, France, Spain, Italy, Germany, United Arab Emirates, Canada, and Japan.
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Merkle identifies 5 marketing trends for the first quarter
Experiences, Social Commerce, Gaming & Sports, over-the-top (OTT)/connected television (CTV), and Cookieless Future are the trends for Q1 2021.
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What is Amazon Shopper Panel?
Amazon Shopper Panel is an app in iOS and Android, that rewards users sharing receipts from purchases made outside of Amazon.com and that complete short surveys.
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Amazon launches Sponsored Ads and Stores in the Netherlands
Amazon Netherlands was fully launched in March 2020. Sellers are able to advertise in Amazon.nl since yesterday.
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Amazon launches Sponsored Ads and Stores in Brazil
Amazon this month launched Sponsored Ads and Stores in Brazil. Advertisers can now create Stores or advertise with Sponsored Ads on Amazon.com.br
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Amazon launches Sponsored Display audiences in the United States
Sponsored Display audiences enable advertisers to target Amazon's first-party audiences with Sponsored Display ads.
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eMarketer sees an "astronomical growth" this year in online grocery sales
There were 131 million digital grocery buyers in the US this year.
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Amazon launches Amazon DSP in the Netherlands
With Amazon DSP, advertisers are able to programmatically buy display and video ads both on and off Amazon.
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Criteo's revenue drops 11% in Q3 2020
Criteo is transforming its business into a Commerce Media Platform. The new solutions grew 43% year-over-year, and Retail Media grew close to 60% year-over-year.
