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The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

Latest Articles 1194 Articles
Search   -   May 11, 2024 How to exclude the websites Reddit and Quora from search results
Filtering out reddit results in Google

Fortunately, there are ways to customize your search experience and exclude specific websites from your Google search results.

by Luis Rijo
Search   -   May 11, 2024 How Google Search may be squeezing independent content creators
Brandon Saltalamacchia is the founder of Retro Dodo

This incident sheds light on the challenges faced by independent content creators and small publishers in the current digital landscape, dominated by search algorithms and large tech platforms.

by Luis Rijo
Search   -   May 10, 2024 Google clarifies the distinction between Site Reputation Abuse and Link Spam
Distinction between Site Reputation Abuse and Link Spam

The official Google SearchLiaison Twitter account (@searchliaison) yesterday issue a tweet clarifying the distinction between "site reputation abuse" and "link spam" within Google's Search Console guidelines.

by Luis Rijo
Search   -   May 10, 2024 Google Ads clarifies disclosure requirements for Event Ticket Sales
Event Ticket Sales

This update focuses on clarifying the disclosure requirements for advertisers promoting event tickets through Google Ads.

by Luis Rijo
Display   -   May 10, 2024 Google Ads expands online lottery advertising in Poland
Google Ads expands online lottery advertising in Poland

Google Ads this week announced an update to its Gambling and games policy specific to Poland. This update, effective May 20, 2024, allows advertising for online lotteries operated by entities licensed by the Polish Finance Ministry.

by Luis Rijo
Search   -   May 10, 2024 Google Search Central discusses addressing Content Decay
Google Search Central discusses addressing Content Decay

The episode, titled Content Decay and Maintaining Relevancy, hosted by Lizzi Sassman and Google's Search Relations team member John Mueller, emphasizes the importance of addressing aging content to ensure its continued effectiveness in search results.

by Luis Rijo
Search   -   May 09, 2024 Perion reports mixed Q1 Results, highlighting growth in CTV and Retail Media
Perion

The report paints a mixed picture, showcasing growth in certain areas alongside challenges in others.

by Luis Rijo
Search   -   May 09, 2024 Hotel Ads: reduced visibility and increased reliance on intermediaries
Search for a hotel in Frankfurt

The implementation of the DMA in the EU has significantly impacted hotel distribution on Google Hotel Ads.

by Luis Rijo
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