Google has released last month the latest update to its campaign management tool, Google Ads Editor. Version 2.6 delivers a suite of new features and improvements designed to simplify workflows and enhance advertising performance.

Google has introduced a new site-level approval process for publishers using AdSense for Search (AFS). This change, which began on March 4, 2024, aims to ensure the quality of the websites where AFS ads are displayed.

Google Ads last month announced a major change that will automatically pause ad groups with no impressions in the past 13 months. This change begins on March 11, 2024, and will roll out to all accounts by April 30, 2024.

Google this week announced significant updates to its Gambling and Games policy in Romania, scheduled to take effect on April 5, 2024.

Google yesterday unveiled the March 2024 core update, a significant evolution in its search ranking systems. This complex update aims to surface more helpful content and reduce the visibility of low-quality, click-focused content.

The change marks a significant shift, allowing products containing up to 6% hydrogen peroxide or equivalent chemicals to be advertised through Shopping Ads and Free Listings. Previously, the limit was set at a much stricter 0.1%.

Designed for advertisers of all levels, Solutions offers a streamlined way to generate performance reports, automate common tasks, and customize workflows.

Microsoft Advertising today announced the global rollout of Performance Max (PMAX) campaigns, a new automated campaign type designed to streamline advertising efforts and maximize results across Microsoft's platforms.