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The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

Search

The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

Search   -   Feb 09, 2024 Google Ads sunsets Travel Commission bidding strategies
Google Ads sunsets Travel Commission bidding strategies

Google Ads this week announced the sunset of commission-based bidding strategies for hotel campaigns, suggesting alternative solutions for improved campaign performance and future-proofing.

Display   -   Feb 09, 2024 Microsoft launches Enhances Conversions and streamlines Campaign creation
Microsoft Enhanced Conversions

Microsoft Advertising this week rolled out key updates in February, focusing on improved conversion tracking and streamlined campaign creation.

Google updates Political Content policy for Mexico Elections
Search   -   Feb 11, 2024 Google updates Political Content policy for Mexico Elections

Google's Political Content Policy will be updated in March 2024 to include specific regulations for Mexico Election Ads.

by Luis Rijo
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Search   -   Feb 11, 2024 Google updates Political Content policy for Mexico Elections
Google updates Political Content policy for Mexico Elections

Google's Political Content Policy will be updated in March 2024 to include specific regulations for Mexico Election Ads.

by Luis Rijo
Search   -   Feb 09, 2024 Google Ads sunsets Travel Commission bidding strategies
Google Ads sunsets Travel Commission bidding strategies

Google Ads this week announced the sunset of commission-based bidding strategies for hotel campaigns, suggesting alternative solutions for improved campaign performance and future-proofing.

by Luis Rijo
Display   -   Feb 09, 2024 Microsoft launches Enhances Conversions and streamlines Campaign creation
Microsoft Enhanced Conversions

Microsoft Advertising this week rolled out key updates in February, focusing on improved conversion tracking and streamlined campaign creation.

by Luis Rijo
Search   -   Feb 05, 2024 Google opens up Kenyan market for complex financial products ads
Google opens up Kenyan market for complex financial products ads

Google this month announced an update to its Financial products and services policy, allowing advertisements for Contracts for Difference (CFDs) and rolling spot forex in Kenya.

by Luis Rijo
Search   -   Feb 05, 2024 Yandex N.V. to divest Russia-Based businesses, including its brand
Yandex

Yandex N.V., the parent company of the Russian internet giant, announced today a binding agreement to sell its Russia-based businesses and certain international operations to a consortium led by its Russian management team.

by Luis Rijo
Search   -   Feb 04, 2024 Google bids farewell to the Cache Link
Cache Link

Google last month has officially retired the "cached" link from its search results. This feature, allowing users to view a snapshot of a webpage as Google last indexed it, has been a staple of the search engine since its early days.

by Luis Rijo
Search   -   Feb 04, 2024 Google Search Central Live Returns to Brazil and Heads to Argentina in 2024
Google Search Central Live Returns to Brazil and Heads to Argentina

Google is calling all SEOs, website owners, developers, and anyone interested in Google Search in Brazil and Argentina. Get ready to learn, network, and gain valuable insights.

by Luis Rijo
Search   -   Feb 04, 2024 Google Maps unveils AI-Powered Place Discovery
Generative AI in Google Maps

Planning a group outing can be tricky, especially when everyone has different tastes and preferences. Say goodbye to endless scrolling and hello to personalized recommendations with Google Maps' newest feature: generative AI-powered place discovery.

by Luis Rijo
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