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Microsoft this week announced portfolio bid strategies are now rolled out globally. Portfolio bid strategies use an automated bidding feature that manages bidding across multiple campaigns.

Main updates are a new Google Partners directory⁠, to be launched in February, and a higher incentive for new ad accounts, starting in $500 (up from $100).

Brand pages and display ads are available in the Instacart Ads self-service portal, Instacart Ads Manager.

The integration enables advertisers to create ad variations based on custom product pages in App Store Connect.

Google this week extended the identity verification policy in Google Ads to additional 51 countries.

Google says the new Experiments page helps advertisers to create, manage, and optimize experiments in one place.

IndexNow is a protocol that submits URLs to search engines, when URLs are added, updated, or deleted.

Google last week introduced a new a new robots tag - indexifembedded - that enables publishers to tell Google if content should be indexed when it’s embedded through iframes and similar HTML tags in other pages, even when the content page has the noindex tag.