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The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

Search

The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

Display   -   Nov 02, 2023 Google introduces Limited Ads Serving policy
Google introduces Limited Ads Serving policy

Google this year introduced a new policy named "Limited Ads Serving." This policy aims to reduce the risk of scams and prevent misleading and confusing advertisements, ultimately providing a safer and more transparent online advertising experience. The rollout of this policy will be gradual.

Display   -   Nov 02, 2023 Google updates its Healthcare and Medicines advertising policy
Google updates its Healthcare and Medicines advertising policy

Google yesterday has revealed a series of updates to its Healthcare and Medicines advertising policy. These changes, which were announced today, will affect advertisers worldwide and are set to come into effect soon.

Misleading representation Google Policy
Display   -   Nov 05, 2023 Google updates the Misleading Representation policy

Google this week announced an updated of its Misleading Representation policy to crack down on advertisers who fail to fulfill their promises due to a lack of qualifications.

by Luis Rijo
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Display   -   Nov 05, 2023 Google updates the Misleading Representation policy
Misleading representation Google Policy

Google this week announced an updated of its Misleading Representation policy to crack down on advertisers who fail to fulfill their promises due to a lack of qualifications.

by Luis Rijo
Display   -   Nov 02, 2023 Google introduces Limited Ads Serving policy
Google introduces Limited Ads Serving policy

Google this year introduced a new policy named "Limited Ads Serving." This policy aims to reduce the risk of scams and prevent misleading and confusing advertisements, ultimately providing a safer and more transparent online advertising experience. The rollout of this policy will be gradual.

by Luis Rijo
Display   -   Nov 02, 2023 Google updates its Healthcare and Medicines advertising policy
Google updates its Healthcare and Medicines advertising policy

Google yesterday has revealed a series of updates to its Healthcare and Medicines advertising policy. These changes, which were announced today, will affect advertisers worldwide and are set to come into effect soon.

by Luis Rijo
Display   -   Nov 02, 2023 Google to allow promotion of telemedicine services in France
Google to allow promotion of telemedicine services in France

The update, set to be enforced from October 10, 2023, will allow LegitScript-certified telemedicine providers to promote their services in France, marking a pivotal moment in the provision of virtual healthcare.

by Luis Rijo
Search   -   Nov 01, 2023 Google releases a Policy Center to AdSense for Search (AFS) publishers

Google yesterday announced AdSense for Search (AFS) publishers have now access to a Policy Center.

by Luis Rijo
Retail   -   Nov 01, 2023 Google rolls out AI tools to help merchants create and manage product imagery
Google Product Studio

Google Product Studio, a set of AI tools to help merchants create and manage product imagery, is now rolling out to all Merchant Center Next users in the US.

by Luis Rijo
Search   -   Nov 01, 2023 Google completes the switch to Mobile-First indexing
Google Mobile-First indexing

Google this week announced it has completed the switch to mobile-first indexing. This means that Google will now primarily use the mobile version of a website to index its pages and rank them in search results.

by Luis Rijo
Search   -   Nov 01, 2023 Microsoft Advertising becomes available to clients in mainland China
China

Microsoft Advertising and InMobi yesterday announced the expansion of their collaboration to to clients in Mainland China. Marketers in China will now be able to use search and native display features of Microsoft Advertising via InMobi.

by Luis Rijo
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