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The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

Latest Articles 1196 Articles
Search   -   Aug 25, 2020 DuckDuckGo’s proposal to make Google’s search market share drop around 20%
Search Preference Menu

DuckDuckGo this month revealed results of a study showing that 24% of people in the U.S., 24% in the U.K., and 17% in Australia would choose a non-Google search engine when given the chance to select a preference on their mobile phones. The study was sponsored by DuckDuckGo,

by Luis Rijo
Search   -   Aug 25, 2020 Microsoft extends Dynamic Search Ads (DSA) into more 8 countries
Microsoft extends Dynamic Search Ads (DSA) into more 8 countries

Advertisers in Italy, Netherlands, Sweden, Switzerland, Austria, Ireland, Belgium, and New Zealand have now access to Dynamic search ads (DSA) in Microsoft Bing.

by Luis Rijo
Data   -   Aug 25, 2020 How to link Google Analytics with Google Ads?
Google Analytics

1. Sign in to Google Analytics and click Admin 2. Go to the PROPERTY column and click Google Ads Linking 3. Then click + NEW LINK GROUP 4. Select the Google Ads accounts you want to link, then click Continue. 5. Turn linking ON for each view in the property in

by Luis Rijo
Search   -   Aug 19, 2020 Google releases Search Console Insights in a closed beta
Search Console Insights

Search Console Insights is powered by data from both Search Console and Google Analytics.

by Luis Rijo
Search   -   Aug 01, 2020 Google introduces recommendations on Google Ads’ manager account level
Google introduces recommendations on Google Ads’ manager account level

According to Google, recommendations and optimization score are available in manager accounts for up to 1000 accounts.

by Luis Rijo
Search   -   Jun 29, 2020 Google’s ad revenues to drop in the US affected by the travel industry collapse, eMarketer forecasts
Google’s ad revenues to drop in the US

eMarketer last week forecasted Google ad revenues will drop 5.3% to $39.58 billion in the US, for the current year.

by Luis Rijo
Search   -   Jun 14, 2020 Winston Churchill’s picture disappears from Google’s Knowledge Panels
Winston Churchill’s picture disappears from Google’s Knowledge Panels

Yesterday users started to notice the image of Winston Churchill was not showing up in Google’s knowledge graph. The knowledge graph appear when users search for British prime ministers.

by Luis Rijo
Search   -   Jun 14, 2020 Google starts using the link attributes rel=”sponsored” and rel=”ugc” for ranking
Links in guest posts should be nofollow

Google this month announced that it is starting to use rel=”sponsored” and rel=”ugc” for ranking purposes, along with rel=”nofollow”.

by Luis Rijo
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