The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.
Google last month announced the expansion of identity verification to all advertisers. Identity verification was until now only for political advertisers. Identity verification was introduced in 2018.
Google today announced that is introducing free listings on the search results on the Google Shopping tab. Free listings will appear in the U.S. before the end of April.
Searchmetrics this week appointed Ken Ogenbratt as new CFO. Ken Ogenbratt has promoted from his role as VP Finance, and he replaces the outgoing CFO Dirk Wolf, who left in March 2020.