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The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

Latest Articles 1197 Articles
Search   -   May 03, 2020 Google expands identity verification to all advertisers
Google identity verification

Google last month announced the expansion of identity verification to all advertisers. Identity verification was until now only for political advertisers. Identity verification was introduced in 2018.

by Luis Rijo
Search   -   May 01, 2020 Google blocks 2.7B bad ads in 2019
Google blocks 2.7B bad ads in 2019

Google this week said it has blocked and removed 2.7 billion bad ads in 2019.

by Luis Rijo
Search   -   Apr 26, 2020 Google adopts the SpecialAnnouncement markup for announcements on search results
SpecialAnnouncement markup

Google this month adopted the SpecialAnnouncement markup, a way that websites can use to highlight COVID-19 announcements on search results.

by Luis Rijo
Retail   -   Apr 21, 2020 Google opens the search results on the Google Shopping tab for free listings
Google Shopping tab

Google today announced that is introducing free listings on the search results on the Google Shopping tab. Free listings will appear in the U.S. before the end of April.

by Luis Rijo
Search   -   Apr 19, 2020 Searchmetrics appoints Ken Ogenbratt as new CFO
Ken Ogenbratt

Searchmetrics this week appointed Ken Ogenbratt as new CFO. Ken Ogenbratt has promoted from his role as VP Finance, and he replaces the outgoing CFO Dirk Wolf, who left in March 2020.

by Luis Rijo
Search   -   Apr 13, 2020 Bing releases specs over snippets in the search results
Bing search result pages

Bing this month released specs that enable publishers to have control over the snippets that are shown on Bing search result pages.

by Luis Rijo
Search   -   Apr 13, 2020 US spending on search advertising to decline over 20% this quarter, eMarketer forecasts
search ad spending was flat in Q1

eMarketer today forecasted a decline between 8.7% and 14.8% in search advertising spending, in H1 2020.

by Luis Rijo
Search   -   Mar 31, 2020 Google increases Report Editor capacity from 10 to 200 accounts
Google Report Editor

Google this month announced it has increased the capacity of the Report Editor, from 10 accounts to 200 accounts.

by Luis Rijo
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