Search

The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

Latest Articles 1189 Articles

AI - May 30, 2025 Google AI overviews cut traffic by 34% as publishers demand action

Google AI impact comparison: 34.5% traffic decline as publishers lose revenue while users stay on search pages

Brazilian media organizations escalate pressure while traffic plummets amid new AI Mode rollout.

by Luis Rijo

Display - May 30, 2025 Digital advertising 'defied economic gravity' with €118.9bn growth

European digital advertising market breakdown by category showing €118.9bn total with video leading at €28.8bn growth.

IAB Europe chief economist says sector grew 16% despite 'geopolitical tensions and inflationary pressures'.

by Luis Rijo

AI - May 30, 2025 SEO experts really need to stop making up new acronyms

SEO acronym confusion ends: Keep familiar SEO, expand E from Engine to Everywhere - problem solved!

Rand Fishkin advocates against new SEO acronyms like AIO and GEO, supporting "Search Everywhere Optimization" instead.

by Luis Rijo

Search - May 29, 2025 Business Insider cuts 21% of staff citing traffic sensitivity

Business Insider layoffs visualization showing 21% workforce reduction, traffic sensitivity issues, and strategic restructuring with AI integration.

Publisher eliminates coverage verticals and exits commerce while embracing AI automation.

by Luis Rijo

Search - May 29, 2025 Google launches brand profile management tools for select e-commerce retailers

New brand profile features enable e-commerce businesses to manage their Google Search presence with enhanced control over business information and performance analytics.

by Luis Rijo

Search - May 29, 2025 Rumble loses $2 billion antitrust lawsuit against Google

Federal court dismisses Rumble's $2B antitrust lawsuit against Google due to statute of limitations

Federal court dismisses video platform's monopolization claims citing statute of limitations.

by Luis Rijo

Search - May 28, 2025 Google CEO predicts web transformation as AI agents reshape browsing

Google CEO Pichai explains web shift from direct browsing to AI-mediated database interactions

Sundar Pichai discusses web's future amid 45% page growth while publishers clash over AI features reducing traffic.

by Luis Rijo

Search - May 28, 2025 Click-through rates plummet as search platforms hoard traffic

ASCII diagram showing Google's 63% traffic dominance and declining click-through rates to independent websites.

Google's declining click-through rates signal fundamental shift in digital marketing as platforms retain users.

by Luis Rijo