Snapchat DAUs grow 18% YOY to 332 million
Snapchat had 332 million daily active users in Q1 2022.
Social News
The latest news about social ads. Social ads are paid advertisements that appear on social media platforms, such as Facebook, Instagram, TikTok, Twitter, and LinkedIn. They can be used to promote a variety of products, services, and brands to a targeted audience.
TikTok increases limit for number of ads from TikTok Accounts
According to TikTok, this limit applies to TikTok accounts and not to ad accounts.
Snapchat introduces Dynamic Stories from select publishers
Dynamic Stories are available in the Discover feed and they are updated in real time.
Twitter launches Twitter Shops in the US
Twitter Shops are a new beta experiment.
Meta to merge Ad Topics and Interest Categories controls
Via Ad Topics controls users can choose to see fewer ads about certain topics, including alcohol, parenting, pets and social issues, elections or politics.
Smartly.io launches a budget visualizer and dynamic local inventory ads
Smartly.io today announced new automation capabilities for retailers with new tools: Budget Pacing Visualizer; Dynamic Local Inventory Ads; and Cross-Campaign Budget Optimization support for Pinterest.