The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
PubMatic today announced a partnership with Instacart to integrate Instacart's first-party retail data into PubMatic's programmatic advertising solution, Convert.
Nielsen's content data business unit, Gracenote, today announced the U.S. expansion of its FAST Program, designed to ease the launch process for new free ad-supported streaming TV (FAST) channels.
The update, meant to capitalize on the popularity of TikTok-style content, will initially arrive for users in the US and Canada before a global rollout later this year.
The update, meant to capitalize on the popularity of TikTok-style content, will initially arrive for users in the US and Canada before a global rollout later this year.
PubMatic today announced a partnership with Instacart to integrate Instacart's first-party retail data into PubMatic's programmatic advertising solution, Convert.
Nielsen's content data business unit, Gracenote, today announced the U.S. expansion of its FAST Program, designed to ease the launch process for new free ad-supported streaming TV (FAST) channels.
The Interactive Advertising Bureau (IAB) today announced details for the 2024 IAB NewFronts, revealing innovative changes that highlight the burgeoning world of streaming and video advertising.
Google today announced a significant update to DV360, expanding mobile app inventory access and introducing associated fees. This change will provide advertisers with greater control and access to quality app inventory.
The report, which utilizes an attention unit (AU) to measure the likelihood of an ad placement to grab attention and lead to positive outcomes, highlights YouTube’s dominance throughout the year.
The transaction values MotoGP at an estimated €4.2 billion. Liberty Media will take an 86% stake in the championship, while Dorna's management will retain a 14% interest.
