VIZIO launches overlay ads in Connected TV
Jump Ads are overlay ads showing at the conclusion of linear TV programs, directing viewers into a supporting app on VIZIO’s operating system.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
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IAB Tech Lab updates ad format guidelines to include Digital Video and CTV
The CTV and Digital Video ad guidelines include Creative file submission; Mezzanine file; Ready-to-serve files; and Nonlinear and companion ads.
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How to find the Google Premier Partners List
Google this year launched a Google Premier Partners List, which means partners among the top 3% of Google Partners in their country.
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Google forbids ads exploiting, dismissing, or condoning the war
After Yandex, Google was the main provider of display and search ads in Russia.
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Google to introduce a ‘Send to phone’ functionality on CTV YouTube Ads
Google this month announced it will introduce a ‘Send to phone’ functionality on Connected TV YouTube Ads.
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Chicken Soup for the Soul Entertainment signs a multi-year content deal with BBC Studios
Crackle is an ad-supported network available in the US and US territories.
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Google retires YouTube Mockup Tool
Google this month has retired YouTube Mockup Tool. The YouTube Mockup Tool was sunset on March 16, 2022.
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InMobi launches an end-to-end, video-led discovery and monetization retail media platform
InMobi yesterday announced the launch of an end-to-end, video-led discovery and monetization retail media platform.
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Smart integrates DV360 API for deal synchronization
Smart this week announced a new integration with the Display & Video 360 (DV360) API. When a deal is created in Smart platform, the deal will automatically become available in the DV360 negotiations tab.
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MGID acquires Italy’s Metup, its first acquisition
MGID today announced its first acquisition, a majority stake in Metup Native, a native advertising network in Italy.
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PubMatic to double engineering team in a new hub in Pune
PubMatic today announced it has plans to double engineering headcount over the next 12-18 months, as it opens a new engineering hub in Pune, India.
