MGID acquires Italy’s Metup, its first acquisition
MGID today announced its first acquisition, a majority stake in Metup Native, a native advertising network in Italy.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
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PubMatic to double engineering team in a new hub in Pune
PubMatic today announced it has plans to double engineering headcount over the next 12-18 months, as it opens a new engineering hub in Pune, India.
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Google to accept ads of state-licensed lotteries operators in Lithuania
Google this week announced it will begin accepting ads of state-licensed lotteries operators in Lithuania, starting on March 30.
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Amazon buys MGM
Amazon last week completed the acquisition of MGM, that is now joining Prime Video and Amazon Studios. MGM has over 4,000 film titles, 17,000 TV episodes, 180 Academy Awards, and 100 Emmy Awards.
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Comscore and Standard Media Index launch an eCPM metric for linear television ad spend
Comscore and Standard Media Index this month partnered to offer an eCPM metric for linear TV advertising.
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Google deprecates TrueView for shopping in DV360
Google this month removed the option to create new TrueView for shopping line items in DV360.
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Adform halts business in Russia and Belarus
Adform this week announced it has halted the business in Russia and Belarus because of the war in Ukraine. Adform DSP is not processing inventory from Russia and Belarus.
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Google stops serving ads in Russia
Google this week announced it has paused temporarily from serving ads to users located in Russia.
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Disney to introduce ads in Disney+
Disney this week announced it will introduce ads in Disney+, beginning in the U.S. in late 2022, with plans to expand internationally in 2023.
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Google to introduce video signals in DV360's custom bidding
Google this month announced that it’s introducing new brand signals in Custom bidding scripts.
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Google rolls our several updates on the DV360 UI
Google this month rolled out several updates on the DV360 UI, Google’s DSP. Google has introduced a new homepage workspace, new line item duplication options, updated messaging for creative approvals, and insights on custom bidding.
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Google stops ads in Donetsk and Luhansk
Google this month stopped all display ads in the so-called Donetsk People’s Republic (DNR) and Luhansk People’s Republic (LNR).
