DV360 to introduce TrueView dimensions and metrics in instant reporting
Instant reporting enables advertisers to see data immediately.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
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Google to introduce YouTube co-viewing metrics in Google Ads and DV360
In a study with Nielsen, Google found that 26% of the time, multiple 18+ viewers are watching YouTube together on the TV screen, compared to 22% on linear TV.
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YouTube CTV and YouTube TV to be available in Nielsen Total Ad Ratings (TAR) in the U.S.
YouTube TV is a streaming television service, only available in the US, that offers live TV, on demand video and cloud-based DVR from more than 85 television networks. YouTube CTV is YouTube on Connected TVs.
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IMDb TV changes name to Amazon Freevee and expands to Germany
The rebrand to Amazon Freevee will happen on April 27.
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The IAB Digital AdOps Conference Sydney 2022 now available on YouTube
The Sydney Digital Ad Ops was held on April 7.
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CTV devices: Roku’s market share is falling in North America
Roku and Samsung make up 67.4% of the North America's CTV market.
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TV advertising spend up 36.87% YoY in Q1 2022
CBS, NBC, ABC, Fox News, and CNN are the top networks in terms of ad impressions.
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Xandr launches an Inventory Library on its DSP with curated deals
With the Inventory Library, advertisers have access to curated deals from hundreds of publishers across multiple sell-side platforms (SSPs).
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Glewed TV taps Yahoo as preferred SSP for connected TV and display ads
Glewed TV delivers free, ad-supported access to over 20,000 hours of premium on-demand content.
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VIZIO launches overlay ads in Connected TV
Jump Ads are overlay ads showing at the conclusion of linear TV programs, directing viewers into a supporting app on VIZIO’s operating system.
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IAB Tech Lab updates ad format guidelines to include Digital Video and CTV
The CTV and Digital Video ad guidelines include Creative file submission; Mezzanine file; Ready-to-serve files; and Nonlinear and companion ads.
