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The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.

Video

The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.

Video   -   May 16, 2024 Netflix unveils Content Powerhouse and new Ad Tech Options
Netflix’s ad-supported plan now has 40 million global monthly active users

While reaffirming its commitment to high-quality entertainment, Netflix announced a slew of new shows and movies alongside significant developments in its ad offerings.

Video   -   May 16, 2024 Netflix opens its ad inventory to The Trade Desk, Google DV360 & Magnite
Netflix

According to Netflix, this summer will see the platform join the programmatic advertising space. The Trade Desk, Google's Display & Video 360, and Magnite will join Microsoft as their main programmatic partners.

Google Ads introduces new security feature
Search   -   May 19, 2024 Google Ads introduces new security feature

This feature allows account administrators to request users to switch from personal email addresses (e.g., [email protected]) to business email addresses (e.g., [email protected]) for managing Google Ads accounts.

by Luis Rijo
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Search   -   May 19, 2024 Google Ads introduces new security feature
Google Ads introduces new security feature

This feature allows account administrators to request users to switch from personal email addresses (e.g., [email protected]) to business email addresses (e.g., [email protected]) for managing Google Ads accounts.

by Luis Rijo
Video   -   May 16, 2024 Netflix unveils Content Powerhouse and new Ad Tech Options
Netflix’s ad-supported plan now has 40 million global monthly active users

While reaffirming its commitment to high-quality entertainment, Netflix announced a slew of new shows and movies alongside significant developments in its ad offerings.

by Luis Rijo
Video   -   May 16, 2024 Netflix opens its ad inventory to The Trade Desk, Google DV360 & Magnite
Netflix

According to Netflix, this summer will see the platform join the programmatic advertising space. The Trade Desk, Google's Display & Video 360, and Magnite will join Microsoft as their main programmatic partners.

by Luis Rijo
Video   -   May 14, 2024 Get creative with Remixes and Auto-Captions: new features on YouTube
YouTube auto-captions

YouTube today introduced some exciting new features on YouTube Shorts that will take your viewing and content creation experience to the next level. Here's a breakdown of what's new.

by Luis Rijo
Video   -   May 12, 2024 Amazon ups the ante in Streaming TV Ads with Interactive and Shoppable Formats
Amazon Upfront 2024

Traditionally, QR codes interrupting the viewing flow have been a clunky way to connect viewers with advertised products. Amazon's new ad formats eliminate this issue by integrating seamlessly within Prime Video.

by Luis Rijo
Display   -   May 11, 2024 Overwolf acquires NitroPay: A consolidation in Gaming Ad Tech
Overwolf acquires NitroPay: A consolidation in Gaming Ad Tech

Overwolf this week announced the acquisition of NitroPay, a prominent gaming ad tech company. This move signifies a significant consolidation within the gaming advertising space and has implications for marketers looking to reach this lucrative audience.

by Luis Rijo
Video   -   May 10, 2024 Samsung unveils AI-Powered TVs
Samsung unveils AI-Powered TVs

Samsung Electronics this month announced the launch of its next-generation Neo QLED TVs equipped with the company's most powerful processor to date, the 8K NQ8 AI Gen3. This new processor leverages artificial intelligence (AI) and machine learning to personalize the viewing experience for users.

by Luis Rijo
Display   -   May 10, 2024 DV360: new disclosure requirements for political ads with synthetic content
new disclosure requirements for political ads with synthetic content

According to Google, viewers should have the information necessary to make informed decisions when encountering election ads that leverage synthetic content.

by Luis Rijo
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