Cordless TV to become predominant next year in the US
Nearly half of American TV viewers are cordless.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
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YouTube Unlisted videos uploaded before 2017 to become Private
Unlisted videos are often used for YouTube ads.
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Google to allow cryptocurrency ads in the United States, starting on August 3
ICO ads to remain banned. Google barred ads for cryptocurrencies and related products back in 2018.
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Magnite starts monetizing Rakuten TV inventory in Europe
Magnite this week announced that Rakuten will utilize Magnite’s technology in the UK, France, Germany, Spain, Italy, the Nordics, and Benelux.
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YouTube content creators outside the U.S. to start paying taxes in the U.S.
Google this month asked YouTube content creators to submit their tax information in AdSense. Content creators may have to pay 30% in taxes over the revenue generated in the U.S.
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discovery+ surpasses 11 million subscribers in one month
discovery+ was launched last month in the US and Europe.
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Magnite to acquire SpotX
Magnite will pay RTL Group $560 million in cash and 14 million shares of Magnite stock.
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Google Ads introduces Engaged-view Conversions as standard attribution for all video campaigns
Engaged-view conversions are now the standard attribution for all video campaigns in Google Ads.
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Google achieves 95% of the conversions per dollar spent using FLoC
Google tested FLoC using Google Audiences. Google says advertisers can expect to see at least 95% of the conversions per dollar spent when compared to cookie-based advertising.
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DoubleVerify receives Media Rating Council (MRC) accreditation for CTV Measurement
DoubleVerify says it is one of a select few companies in the industry accredited for both video and display impression measurement and SIVT in CTV.
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iSpot acquires Ace Metrix
The combination of iSpot and Ace Metrix will provide brands with a unified understanding of audience reach, consumer attention, brand impact, and return on TV and CTV advertising investments.
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Casted launches Video Podcasting
B2B marketers can add, manage, and measure podcast videos in the same manner as an audio-only podcast.
