DoubleVerify (DV) this week received the Media Rating Council (MRC) accreditation for Video Viewable Impressions and related viewability metrics within the Connected TV (CTV) environment.

Google this week launched a comprehensive new guide tailored to YouTube Shorts. The move highlights the burgeoning popularity of YouTube's answer to TikTok, which boasts 2 billion monthly logged-in users and 70 billion daily views.

Amazon this week launched a new Amazon Live FAST (free ad-supported streaming television) channel on Prime Video and Freevee.

These tools enable advertisers to quickly generate high-quality, unique images tailored to their brand's message, simplifying the creation of visually compelling ads for YouTube, Discover, Gmail, and YouTube Shorts.

This draft addendum aims to bring essential features from VAST 4.x to older versions (VAST 2 and 3), providing backward compatibility that could revolutionize measurement and delivery in Connected TV (CTV) environments.

Google's Display & Video 360 platform this month introducing new publisher eligibility checks, significantly enhancing the creative management process for connected TV (CTV) advertising.

PubMatic this week forged a partnership with global platform Roblox (NYSE: RBLX). The goal of this alliance is to introduce programmatic video ads to Roblox, offering brands a new way to reach the platform's audience.

YouTube today announced is rolling out a major update to its product tagging functionality within YouTube Shopping, making the process faster and more convenient for creators.