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Video

The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.

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  • Spotify ad revenue is rebounding in 2021, led by the direct and podcast sales channels 1 min read

    Spotify ad revenue is rebounding in 2021, led by the direct and podcast sales channels

    Spotify today reported an ad revenue rebound in Q2 2021. Spotify reached 275 million euros with ad revenue in Q2 2021, 110% growth year over year, 28% growth quarter over quarter.

  • Google to introduce Nielsen's sales lift measurement for CTV ads in DV360 1 min read

    Google to introduce Nielsen's sales lift measurement for CTV ads in DV360

    Google this month announced that will introduce sales lift measurement for CTV ads in DV360, in the US, using Nielsen Catalina Solutions (NCS).

  • Jivox updates Dynamic Canvas Studio (DCS) 1 min read

    Jivox updates Dynamic Canvas Studio (DCS)

    Dynamic Canvas Studio (DCS) is a tool that enables advertisers to create thousands of personalized video ad variations.

  • TuneIn taps TripleLift for native and video 1 min read

    TuneIn taps TripleLift for native and video

    TripleLift last week announced a new partnership with TuneIn. TripleLift will expand TuneIn’s Native and Branded Video ad offering across its desktop and mobile portfolio globally.

  • Google makes available TV Reach Planner in 18 countries 1 min read

    Google makes available TV Reach Planner in 18 countries

    TV Reach Planner enables advertisers to understand the optimal mix of television and YouTube to maximize their reach.

  • Google to restrict financial ads in the UK, starting in August 1 min read

    Google to restrict financial ads in the UK, starting in August

    Advertisers on financial services vertical in the UK need to be authorized by the UK Financial Conduct Authority (UK FCA), and show that to Google.

  • LG Ads appoints Raghu Kodige as new CEO 1 min read

    LG Ads appoints Raghu Kodige as new CEO

    LG Ads (formerly Alphonso) today named Raghu Kodige as chief executive officer. In the beginning of the year, LG Electronics bought Alphonso for $80 million, a controlling stake of more than 50 percent.

  • Microsoft and Xandr renew contract on buy and sell side 1 min read

    Microsoft and Xandr renew contract on buy and sell side

    Microsoft is extending its use of Xandr’s sell-side platform, Xandr Monetize, and its Global Supply Evangelism relationship with Xandr.

  • Teads files for an IPO 1 min read

    Teads files for an IPO

    Teads is a major global player in video outstream format.

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