LiveRamp partners with Kinetiq to connect TV ad exposures with purchases, store visits, and app downloads
LiveRamp's customers can now connect TV exposures to real outcomes like purchases, store visits, and app downloads.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
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Amazon DSP introduces a beta for Fire TV ads
Fire TV ads are sponsored tiles that appear on the Fire TV home screen.
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Amazon rolls out worldwide Prime Video signals in Audience Builder
Prime Video signals in Audience Builder helps advertisers to drive brand engagement from audiences streaming different movies or TV series.
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Google extends similar audiences to reach connected TV devices
The seeding audience must contain 500 or more members, and third-party audiences, new mobile, installed apps, or any negatively targeted lists are not supported.
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Google adds support for programmatic deals in Display & Video 360’s forecasting tool
DV360 forecasting tool enables advertisers to calculate the unique reach, and how how the campaign might perform.
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Disney reorganizes its structure to focus on streaming
Disney is shifting its focus to the growing business: streaming.
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Google adds YouTube Engagements in the attribution reports
Advertisers need to opt-in for the cross-network attribution beta in Google Ads.
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FreeWheel sees record spending in Strata Platform’s ePort platform
FreeWheel says Strata Platform’s ePort platform broke the spend records in orders sent to local broadcasters and rep firms last month.
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Google to launch Combined Audiences for YouTube in DV360
Combined Audiences enables advertisers to combine first-party audiences with third party audiences, or Google audiences (demographics and affinities).
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Google introduces automated third-party verification in Campaign Manager
With automated third-party verification, Campaign Manager (CM) generates automatically a placement tag that includes the code from the measurement provider.
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CTV, YouTube, and TikTok are soaring since the start of the COVID-19 pandemic, report finds
YouTube has seen the greatest increased interest, with 43% of consumers spending more time on the platform.
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Samsung Ads launches a DSP
Samsung Ads platform enables advertisers to buy video ads across linear TV, CTV, and mobile/desktop.
