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The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.

Video

The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.

Video   -   Mar 24, 2024 Amazon DSP expands PG deals for Video, unlocking inventory in Japan, Saudi Arabia, Turkey, and UAE
Amazon DSP - PG deal

Amazon DSP this month announced that advertisers in Japan, Saudi Arabia, Turkey, and the United Arab Emirates can now leverage programmatic guaranteed deals for video advertising.

Video   -   Mar 24, 2024 Pixalate report exposes rampant device spoofing in Roku and Amazon Fire TV ad marketplaces
Pixalate report exposes rampant device spoofing in Roku and Amazon Fire TV ad marketplaces

Pixalate this week released a disturbing new report detailing the scale of device spoofing on the Roku and Amazon Fire TV connected TV (CTV) platforms.

Spotify Educational Content
Video   -   Mar 26, 2024 Spotify expands into Educational Content with Video Course Test in the UK

Spotify yesterday announced a new experiment offering video-based learning courses to its users in the UK.

by Luis Rijo
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Video   -   Mar 26, 2024 Spotify expands into Educational Content with Video Course Test in the UK
Spotify Educational Content

Spotify yesterday announced a new experiment offering video-based learning courses to its users in the UK.

by Luis Rijo
Video   -   Mar 24, 2024 Amazon DSP expands PG deals for Video, unlocking inventory in Japan, Saudi Arabia, Turkey, and UAE
Amazon DSP - PG deal

Amazon DSP this month announced that advertisers in Japan, Saudi Arabia, Turkey, and the United Arab Emirates can now leverage programmatic guaranteed deals for video advertising.

by Luis Rijo
Video   -   Mar 24, 2024 Pixalate report exposes rampant device spoofing in Roku and Amazon Fire TV ad marketplaces
Pixalate report exposes rampant device spoofing in Roku and Amazon Fire TV ad marketplaces

Pixalate this week released a disturbing new report detailing the scale of device spoofing on the Roku and Amazon Fire TV connected TV (CTV) platforms.

by Luis Rijo
Display   -   Mar 24, 2024 Google Marketing Live 2024 opens registration
Google Marketing Live

Scheduled for May 21st, this must-attend conference for PPC marketers will focus on the latest Google Ads innovations and strategies for harnessing artificial intelligence (AI) to supercharge business growth.

by Luis Rijo
Search   -   Mar 24, 2024 Google Ads introduces new Performance Max developer guide
Performance Max

Google Ads this week released a specialized developer guide dedicated to its Performance Max campaign format. The move makes it easier for developers to work with this advertising tool.

by Luis Rijo
Video   -   Mar 21, 2024 CTV Advertising outperforms other Digital Channels, new study reveals
CTV Advertising outperforms other Digital Channels, new study reveals

The survey of over 600 marketing professionals found that CTV consistently delivers exceptional results, prompting 23.6% of respondents to plan increased spending on CTV campaigns.

by Luis Rijo
Video   -   Mar 21, 2024 Teads powers up Latin American advertising with major CTV Expansion
Teads powers up Latin American advertising with major CTV Expansion

Teads this week announced an expansion of its Connected TV (CTV) solutions into 12 new Latin American markets. The move builds on successful launches in Brazil and Mexico, establishing Teads as a player in the region's rapidly growing CTV landscape.

by Luis Rijo
Video   -   Mar 21, 2024 Comscore achieves MRC accreditation for National and Local TV measurement
Comscore

Comscore (Nasdaq: SCOR) this week announced it has received accreditation from the Media Rating Council (MRC). This accreditation covers Comscore's Total Household Rating and Average Audience estimates in both its national and local TV Time Based Grid reports.

by Luis Rijo
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