Amazon includes Twitch inventory and audiences in Amazon DSP
Amazon this month announced the inclusion of Twitch video and display media, as well as new Twitch audiences, in Amazon Advertising campaigns.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
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Discovery taps Magnite for the CTV monetization
Discovery says streaming and CTV are taking a centre stage.
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Study finds digital campaigns are more effective running in parallel with TV ads
There was a 15% lift in purchase intent when ads aired on TV plus digital compared to digital alone.
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FreeWheel integrates FastPay in Strata platform
FastPay enables agencies to directly transfer funds to their media vendors digitally.
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Disney sells true[X] to Gimbal
true[X] is a CTV exchange acquired by 21st Century Fox in 2014.
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Verizon Media launches OTT Smart Auction
OTT Smart Auction utilizes Smartplay’s server-side ad insertion (SSAI) capability to provide a transition between content and ads on any device or platform.
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Google Ad Manager launches DAI Prefetch for live events
Google last week launched DAI Prefetch for live events, a new product from Google Ad Manager designed OTT publishers. Google is now able to fetch the subsequent ads based on information such as ad break duration.
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Google Ad Manager’s DAI delivers ads to over 1 million concurrent live stream viewers
Google last week announced Google Ad Manager’s DAI delivered ads to over 1 million concurrent live stream viewers at the same time during multiple events, including the recent UEFA Champions League final.
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Google launches Early Break Notification API
Google last week announced the launch of an Early Break Notification API in Ad Manager’s DAI. Google says the Early Break Notification API will make it easier for publishers to use real-time ad break data to monetize live events.
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FreeWheel, Kargo, Smartclip, and Xandr now able to do PGs with DV360
This means publishers using these SSPs can sell guaranteed deals to advertisers using Google’s DSP.
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TV in Reach Planner becomes available for Vietnam, France, Germany, Sweden, and Spain
TV in Reach Planner (Google Ads) enables buyers to plan TV and YouTube alongside.
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Google launches Advanced Contextual Targeting for YouTube
The segments from the Advanced Contextual Targeting are YouTube Dynamic Lineups and are available in Google Ads and in DV360.
![Disney sells true[X] to Gimbal](/content/images/size/w600/format/webp/2022/02/true-X--network.jpeg)
