The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
The partnership grants Teads exclusive rights to CTV native advertising inventory in Germany, Austria, Switzerland, Australia, New Zealand, and 10 Asia Pacific countries (Indonesia, Vietnam, Philippines, Singapore, Malaysia, Thailand, Hong Kong, Japan, Taiwan, and India).
Disney Advertising today announced landmark agreements with Google’s DV360 and The Trade Desk, significantly simplifying how advertisers access premium inventory across Disney's streaming platforms.
Disney Advertising today announced landmark agreements with Google’s DV360 and The Trade Desk, significantly simplifying how advertisers access premium inventory across Disney's streaming platforms.
The partnership grants Teads exclusive rights to CTV native advertising inventory in Germany, Austria, Switzerland, Australia, New Zealand, and 10 Asia Pacific countries (Indonesia, Vietnam, Philippines, Singapore, Malaysia, Thailand, Hong Kong, Japan, Taiwan, and India).
Pixalate this week released the Q4 2023 Global Connected TV (CTV) Invalid Traffic Benchmark Report. This report analyzes invalid traffic (IVT, including ad fraud) rates for open programmatic advertising on CTV devices.
DoubleVerify (DV) and NBCUniversal are expanding their partnership to deliver an industry-first solution: program-level measurement for streaming video across OTT and CTV.
AdInMo this week has added audio and rewarded video formats to its InGamePlay SDK, allowing game publishers to diversify their ad inventory and reach players in different contexts.
Google yesterday unveiled version 23.0.0 of its Android Google Mobile Ads SDK, bolstering the platform with performance enhancements, updated requirements, and developer-friendly features.
Mediaocean and Magnite this week announced a partnership. The collaboration will bring automation and efficiency to Mediaocean's Prisma platform users when buying connected TV (CTV) and online video (OLV) inventory.
