Facebook launches Watch Together
Watch Together enables people to watch videos on Facebook together with other people.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
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Google introduces Google Audiences targeting in Programmatic Guaranteed deals
Google Audiences are demographic segments, affnity segments, and in-market segments.
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Amobee launches CTV Allocator
CTV Allocator predicts unique reach of future TV schedules and forecasts incremental CTV reach.
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Google grilled in the US Senate over market dominance
"Do you think that Google would have had over 90% of the publisher ad server market if you hadn't bought DoubleClick?" Senator Amy Klobuchar asked.
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What is an upfront deal?
Upfront means paid or obtained in advance. Traditionally upfront deals are done for TV ads, where buyers agree with a spend volume in exchange for better conditions, or specific schedules.
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Google to support deals in DV360’s forecasting tool
Advertisers can deduplicate the estimated reach on deals, open auction, and YouTube.
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Facebook introduces brand safety controls for in-stream ad placements
Facebook recently announced that Facebook Watch reached 1.25 billion unique visitors per month.
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Amazon creates Amazon Kids+, an app with books, videos, and games
Amazon says Amazon Kids+ offers more than 20,000 books, movies, Audible books, games, and Spanish-language content designed just for kids.
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Google launches YouTube Shorts, first in India
YouTube Shorts are user-generated short videos with 15 or less seconds. TikTok was banned in India this year, in June.
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Google to introduce engaged-view conversions by the end of the year
EVC (engaged-view conversions) are counted when a user does not click on a video ad but watches at least 10 seconds of a skippable ad.
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Twitch launches Watch Parties with Prime users watching movies & TV shows together
Amazon acquired Twitch in August, 2014.
