Portuguese publishers adopt Xandr Monetize
Nonio today has two million registered users via a Single Sign On (SSO). In 2017, Facebook had around 6 million users in Portugal.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
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Facebook Watch reaches 1.25 billion unique visitors per month
Last year, Google said it had 2 billion monthly users on YouTube.
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Flipboard TV is now Ad-Supported
Flipboard TV is now free and ad-supported, with only one exception: Samsung Galaxy owners.
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Research finds CTV to be more effective than Linear TV in driving consumer behaviors
CTV users are 71% more likely to tell a friend about a brand, and 52% more likely to buy a product.
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Google launches a video Content Explorer in Ad Manager
Content Explorer provides publishers with a visual walkthrough of their video content library, grouped by relevant information, such as the content metadata or content bundles.
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OTT becomes one-fourth of all television minutes viewed in 2020
Netflix is the largest contributor to streaming share at 34%, followed by YouTube at 20%
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What is a Heavy Ad?
Google considers a Heavy Ad when the ad uses more than 4 megabytes of network bandwidth, or uses the main thread for more than 15 seconds in any 30 second window, or uses the main thread for more than 60 seconds in total. The user must have not interacted with
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Google introduces support for Position Targeting in DV360 for native inventory
The native positions available are in-feed, in-article, peripheral, recommendation, and unknown.
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What is Ad Completion Rate?
Ad Completin Rate measures the percentage of video or audio ads that were completed once started. So Completion Rate is the percentage of video impressions that played to completion.
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What is ThruPlay?
ThruPlay is Facebook’s default optimization and billing option for video ads. ThruPlay enables advertisers to pay only for ThruPlays, video ads that were played at least 15 seconds. ThruPlay is available with auction or reach and frequency campaigns. According to Facebook, ThruPlay was introduced on Facebook Ads Manager in
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What is Connected TV?
Connected TVs are devices that connect to a TV screen to display video streams from the Internet (Roku, Apple TV, etc.), or TVs with integrated Internet connections (Samsung Smart TV, etc.), or gaming consoles that are Internet-connected (Xbox, PlayStation, Wii, etc.), or set top boxes delivering traditional cable and
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OTT app Peacock reaches nearly 3 million installs in the first month
Peacock’s free version is completely ad-supported.
