The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Revcontent last month announced that has rolled out Video Native Ads in the platform. Advertisers can now upload their own video content and transform it in an ad. There is a request to have access to this feature.
Netflix this month announced it is opening a new office in Paris. Netflix’s Paris office will have 40 employees. Netflix says that will significantly increase its investment in France with 20 new French productions and partnerships in 2020.
RTL AdConnect this month partnered with TVSquared to offer TV attribution in Europe. TVSquared says this marks the first time a media owner has launched a European TV attribution initiative for advertisers.
Google this month announced that parallel tracking will become mandatory for video campaigns in Google Ads. According to Google, the last day to run video campaigns without parallel tracking will be March 31st, 2020.
Xandr this month launched Pause Ads across traditional and connected TV channels. Pause Ads appear when users hit the pause button.
RhythmOne last week announced the launch of a new set of self-serve tools for publishers to activate programmatic deals across connected TV (CTV), video and banner inventory. The tools are part of a new Partner Hub for publishers, launched to support the RhythmOne supply-side platform (SSP).
Roku this month introduced a new certification program that attributes a badge - Roku TV Ready - to partners that want to test and certify their devices.
Hulu this month certified Basis, Centro’s DSP, to buy in Hulu’s private marketplace (PMP). Hulu's certification enables Basis customers to activate campaigns in Hulu, and to leverage Hulu's data-driven audience segments based on user demographics, interests, behaviors, and location.
Tremor this week announced an agreement to acquire Unruly, the News Corp’s programmatic outstream video marketplace.
VIZIO last month launched VIZIO Ads, enabling advertisers to buy TV ad inventory across the VIZIO SmartCastTM platform, including OTT apps, and throughout VIZIO’s WatchFree service.
IAB Tech Lab last month updated the Open Measurement SDK (OM SDK). The OM SDK Version 1.3 now supports Audio Ad Measurement, Content-Level Brand Safety, and has a new New Impression Definition, aligned with MRC guidelines.
Google today launched prepaid plans for YouTube Premium and YouTube Music Premium in India. Users can now purchase prepaid plans without enrolling in an ongoing subscription, and for the period they paid for. According to Google, at any point, users will also be able to extend their paid benefits by
