Video - PPC Land (Page 149)

Video - Jan 29, 2022 IAS launches a CTV dashboard

Integral Ad Science (IAS) this month launched a CTV dashboard where advertisers can see live data for real-time insights and reporting on all CTV campaigns.

by Luis Espada

Video - Jan 24, 2022 Google to enforce parallel tracking on YouTube starting February

Google this month announced that the deadline for advertisers to adopt parallel tracking for YouTube & partners is January 31, 2022.

by Luis Espada

Display - Dec 21, 2021 Microsoft to buy Xandr

Microsoft today announced it has agreed with AT&T to acquire Xandr (formerly known as AppNexus).

by Luis Espada

Video - Dec 12, 2021 Criteo to buy the ad exchange BidSwitch

Criteo’s offer for IPONWEB is $380 million, $305 million paid in cash and $75 million paid in CRTO treasury shares.

by Luis Espada

Social - Nov 28, 2021 TikTok launches apps in TVs

TikTok this month launched apps on Amazon Fire TV, Google TV, and in other Android TV™ OS devices, LG Smart TVs, and Samsung Smart TVs.

by Luis Espada

Video - Nov 18, 2021 Google renames YouTube Video discovery ads to In-feed video ads

YouTube Video discovery ads are now called In-feed video ads.

by Luis Espada

Display - Nov 18, 2021 Google release Customer Match for all advertisers with over $50,000 lifetime spend

Google this week announced it will release Customer Match audiences in Google Ads for all advertisers with over $50,000 lifetime spend.

by Luis Espada

Video - Oct 18, 2021 Google to hit 30 million subscribers on YouTube Premium in the US

eMarketer this month forecasted that YouTube Premium will hit 29.5 million subscribers in the US, by year-end 2021.

by Luis Espada