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The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.

Video

The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.

Video   -   Dec 19, 2023 A new self-service way to buy Reservation Ads on YouTube
Reservation ads in Google Ads

Google Ads yesterday announced an update that simplifies purchasing reservation ads on YouTube. Now advertisers can plan, buy, and measure ad campaigns across auction and reservation placements, all within Google Ads framework.

Video   -   Dec 19, 2023 Adverty (In-Play Ads) integrates PubMatic as preferred Private Marketplace partner
In-Play Ads

PubMatic will serve as Adverty's preferred Private Marketplace (PMP) partner on a global scale. This will allow Adverty to tap into PubMatic's extensive network of advertisers and leverage PubMatic's sell-side targeting capabilities.

YouTube to prioritise election news and information from authoritative sources
Video   -   Dec 20, 2023 YouTube to prioritise election news and information from authoritative sources

As the 2024 United States election approaches, Google this week announced is taking steps to ensure that its platforms are used responsibly and that voters have access to accurate information.

by Luis Rijo
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Video   -   Dec 20, 2023 YouTube to prioritise election news and information from authoritative sources
YouTube to prioritise election news and information from authoritative sources

As the 2024 United States election approaches, Google this week announced is taking steps to ensure that its platforms are used responsibly and that voters have access to accurate information.

by Luis Rijo
Video   -   Dec 19, 2023 A new self-service way to buy Reservation Ads on YouTube
Reservation ads in Google Ads

Google Ads yesterday announced an update that simplifies purchasing reservation ads on YouTube. Now advertisers can plan, buy, and measure ad campaigns across auction and reservation placements, all within Google Ads framework.

by Luis Rijo
Video   -   Dec 19, 2023 Adverty (In-Play Ads) integrates PubMatic as preferred Private Marketplace partner
In-Play Ads

PubMatic will serve as Adverty's preferred Private Marketplace (PMP) partner on a global scale. This will allow Adverty to tap into PubMatic's extensive network of advertisers and leverage PubMatic's sell-side targeting capabilities.

by Luis Rijo
Search   -   Dec 17, 2023 Unveiling Your Competitors' Google Ads Strategy
Google Ads Transparency Center

In the dynamic world of marketing, understanding your competitors' strategies is crucial to staying ahead of the curve. While traditional market research methods still hold value, digital tools like the Google Ads Transparency Center have opened up new avenues for gaining competitive insights.

by Luis Rijo
Video   -   Dec 17, 2023 YouTube Shorts Ads
YouTube Shorts Ads

YouTube Shorts Ads are video or image ads that appear between organic YouTube Shorts videos in the Shorts Feed. Ads on Shorts are immediately swipeable.

by Luis Rijo
Video   -   Dec 17, 2023 YouTube streamlines CTV Ads with Fewer Breaks and Shorts integration
YouTube CTV Ad

YouTube this week announced it will display fewer ad breaks in CTV and the launch Shorts ads for connected TVs (CTVs).

by Luis Rijo
Display   -   Dec 17, 2023 Google Ads ceases purchasing in-app ads through multicall requests in waterfalls
in-app ads

Google Ads this week has ceased purchasing ads through multicall requests in waterfalls that lack bidding ad units, and it will fully eliminate multicall support within hybrid setups in January 2024.

by Luis Rijo
Video   -   Dec 16, 2023 Video view campaigns on YouTube
Video view campaigns on YouTube

Video views campaigns on YouTube are a way for marketing professionals to get more views for their video ads at a lower cost.

by Luis Rijo
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