The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Google this month introduced a new bid strategy on DV360 that enables advertisers to target viewable video impressions. The bidding strategy is named Viewable and maximizes video impressions that were viable. Google says that with Viewable bid strategy, DV360 sets bids according to the likeliness that an impression will be
Google this week announced that starting this month, new TrueView line items for bumper ads in DV360 will use a target CPM (cost-per-thousand impressions) bidding strategy. Until now the bid strategy available was maximum CPM. Google says Target CPM bidding enables advertisers to set how much on average
Google this week has expanded the access to non-skippable YouTube video ads launching to Display & Video 360. Non-skippable YouTube video ads were launched in Google Ads last month. A non-skippable YouTube video ad must be 15 seconds or less, and viewers don’t have the option
Nielsen and FreeWheel have expanded their relationship to include the Nielsen Data Management Platform. By using Nielsen DMP, Freewheel can now analyze, build and target advanced audiences across Connected TV (“CTV”), Over-the-Top (“OTT”) and digital video. According to FreeWheel, Nielsen DMP provides FreeWheel with Nielsen media and purchase
Brightcove this week announced it has entered into a definitive agreement to acquire the online video platform (OVP) business of Ooyala, a provider of cloud video technology. Brightcove is acquiring Ooyala’s OVP technology, including video content management and publishing platform Backlot, Analytics, Live, and its underlying IP and associated
Telaria this week announced the promotion of Rama Roberts to the position of Chief Technology Officer. Roberts will lead the company’s global engineering organization and is responsible for further developing Telaria's built-for-OTT Video Management Platform (VMP). Rama Roberts joined Telaria in 2013 and previously held
BridTV this week expanded the integration with Prebid. BridTV is now allowing publishers to handle all video header bidding within the BridTV platform itself, which means that no coding is required. Brid player now has built-in support for video header bidding and if it senses video header bidding on
Google today announced that the 15-second nonskippable YouTube ads are now available for all advertisers using Google Ads or DV360, on auction campaigns. The format is also being extended across YouTube and Google video partners. Before today the 15-second nonskippable YouTube ads were only available via reservation on
Outbrain this week announced the signatura of a multi-year partnership with Eurosport. The agreement is a pan-regional deal, including the UK, France, Germany, Italy, Spain, Asia, and Australia. Eurospot will use Outbrain’s smartfeed and video technology. “Outbrain’s Smartfeed and Amplify technology is great for us.” said
Sightly and Horizon Media today announced the results of a joint beta test using the newly released IAS YouTube Brand Safety and Suitability Solution.
RTL Group today announced that it has signed an agreement to acquire control of the UK-based video technology company Yospace. The transaction is expected to close 1 February 2019. “Our clients make significant investments in their video offerings and content licenses. Yospace has proven that it can provide an
Google last month introduced 6 changes related with creatives in DV360. Here the new features and updates: 1. Backup images are now optional 2. Third-party measurement was introduced on native ads 3. Creatives pushed from Google Web Designer are now created in the draft state 4. Native video ads
