With automated third-party verification, Campaign Manager (CM) generates automatically a placement tag that includes the code from the measurement provider.

YouTube has seen the greatest increased interest, with 43% of consumers spending more time on the platform.

Samsung Ads platform enables advertisers to buy video ads across linear TV, CTV, and mobile/desktop.

Amazon this month announced the inclusion of Twitch video and display media, as well as new Twitch audiences, in Amazon Advertising campaigns.

Discovery says streaming and CTV are taking a centre stage.

There was a 15% lift in purchase intent when ads aired on TV plus digital compared to digital alone.

FastPay enables agencies to directly transfer funds to their media vendors digitally.

true[X] is a CTV exchange acquired by 21st Century Fox in 2014.