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The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.

Video

The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.

Video   -   Sep 21, 2020 Google Ad Manager launches DAI Prefetch for live events
DAI Prefetch for live events

Google last week launched DAI Prefetch for live events, a new product from Google Ad Manager designed OTT publishers. Google is now able to fetch the subsequent ads based on information such as ad break duration.

Video   -   Sep 21, 2020 Google Ad Manager’s DAI delivers ads to over 1 million concurrent live stream viewers
Google Ad Manager’s DAI

Google last week announced Google Ad Manager’s DAI delivered ads to over 1 million concurrent live stream viewers at the same time during multiple events, including the recent UEFA Champions League final.

Verizon Media launches OTT Smart Auction
Video   -   Sep 22, 2020 Verizon Media launches OTT Smart Auction

OTT Smart Auction utilizes Smartplay’s server-side ad insertion (SSAI) capability to provide a transition between content and ads on any device or platform.

by Luis Espada
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Video   -   Sep 22, 2020 Verizon Media launches OTT Smart Auction
Verizon Media launches OTT Smart Auction

OTT Smart Auction utilizes Smartplay’s server-side ad insertion (SSAI) capability to provide a transition between content and ads on any device or platform.

by Luis Espada
Video   -   Sep 21, 2020 Google Ad Manager launches DAI Prefetch for live events
DAI Prefetch for live events

Google last week launched DAI Prefetch for live events, a new product from Google Ad Manager designed OTT publishers. Google is now able to fetch the subsequent ads based on information such as ad break duration.

by Luis Espada
Video   -   Sep 21, 2020 Google Ad Manager’s DAI delivers ads to over 1 million concurrent live stream viewers
Google Ad Manager’s DAI

Google last week announced Google Ad Manager’s DAI delivered ads to over 1 million concurrent live stream viewers at the same time during multiple events, including the recent UEFA Champions League final.

by Luis Espada
Video   -   Sep 21, 2020 Google launches Early Break Notification API
Google launches Early Break Notification API

Google last week announced the launch of an Early Break Notification API in Ad Manager’s DAI. Google says the Early Break Notification API will make it easier for publishers to use real-time ad break data to monetize live events.

by Luis Espada
Video   -   Sep 19, 2020 FreeWheel, Kargo, Smartclip, and Xandr now able to do PGs with DV360
DV360

This means publishers using these SSPs can sell guaranteed deals to advertisers using Google’s DSP.

by Luis Espada
Video   -   Sep 18, 2020 TV in Reach Planner becomes available for Vietnam, France, Germany, Sweden, and Spain
TV in Reach Planner becomes available for Vietnam, France, Germany, Sweden, and Spain

TV in Reach Planner (Google Ads) enables buyers to plan TV and YouTube alongside.

by Luis Espada
Video   -   Sep 18, 2020 Google launches Advanced Contextual Targeting for YouTube
Google launches Advanced Contextual Targeting for YouTube

The segments from the Advanced Contextual Targeting are YouTube Dynamic Lineups and are available in Google Ads and in DV360.

by Luis Espada
Video   -   Sep 17, 2020 Facebook launches Watch Together
Facebook Watch Together

Watch Together enables people to watch videos on Facebook together with other people.

by Luis Espada
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