The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Prebid.js, the free and open source header bidding, was updated today, with the release 1.0, which brings the following improvements: Universal ad unit type support for native, video, and banner; Faster performance due to using fewer JS libraries and simplifying adapter code; Module integrations that support things like:
There's nothing artificial about the way AI is transforming media production. Join this webinar of Ooyala to learn more in Powered by AI, an webinar based on a recent white paper, AI to the Rescue. Learn how AI and machine learning are: * Making metadata incredibly powerful; * Automating daily
Facebook has on the roadmap to start testing video ads before the content starts. Until now facebook only had mid-rolls video ads, but with this test, facebook is including pre-roll video ads on their inventory. In July, Zuckerberg said no to pre-roll because facebook "model is
AnyClip today announced that it has been included in the Deloitte Israel Technology Fast 50™ list, a program recognizing and honoring the 50 fastest growing technology companies in Israel, for the second year in a row. "We are honored to be included in this ranking once again," said
Today Taboola posted a post where explains how they created, in a very fast pacing, a video inventory on outstream format, available via managed services or via programmatic, via Appnexus or The Trade Desk. Taboola has exclusive inventory, being all "placements hard-coded on publishers sites in multi-year
SpotX released today a whitepaper where analyses the European market for Connected TV (OTT). The document inquired agencies and publishers in UK, France, Germany, Spain and Italy where the participants expect the market reached 825 million on revenues in 2020. Participants of the study, "believe that the major commercial
On Wednesday, November 1, 1pm EDT, JW Player is organizing a webinar that will explain how to boost video ad ROI. With video ad spend growing to $18.7 billion annually, publishers can drive ad revenue by expanding their audience and improving ad delivery. Choosing the right video technology partner
Google launched this month the YouTube Playbook for Creative Advertising, a "tool to help marketers create the most effective YouTube ads to reach their target audience—taught via a nuanced, case-study based approach." Google says that "YouTube’s extensive capabilities and complexities are numerous." And
According to Search Engine Land, Youtube just added restrictions to End Screens on videos. End screens is a Youtube feature that allows the Youtubers/Publishers to insert a screen "during the last 5-20 seconds of a video." The rule until now was that the video needed to
Advertisers and agencies can now acquire Public Video Inventory (PV) from Ströer - with public video screens that can be played in the public space. Ströer, one of the biggest German Publishers, has linked its Public Video Infrastructure to Adform's Demand-Side Platform (DSP) and provided an automated interface
In this article, we explain what is the ITP. Intelligent Tracking Prevention is a new method to guarantee more privacy to users and is being adopted by Apple on Safari.
Main Capital announced today the aquisition of a majority stake in the oftware company evania video. evania video provides a software-platform for publishers to monetize their inventory through video advertising, which includes a player, tracking and video content management technology. From its office in Berlin, Germany, evania offers its
