The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
DoubleVerify this month released stats for Ad Fraud in Connected TV (CTV) for the first quarter. Between January and April of 2020, DoubleVerify detected a 161% increase year-over-year in fraudulent CTV traffic.
Rubicon Project this week announced that the President and Chief Operating Officer, Mark Zagorski, will leave Rubicon Project at the end of this month. Mark Zagorski resigned to pursue a new opportunity.
Rubicon Project this week announced that the President and Chief Operating Officer, Mark Zagorski, will leave Rubicon Project at the end of this month. Mark Zagorski resigned to pursue a new opportunity.
DoubleVerify this month released stats for Ad Fraud in Connected TV (CTV) for the first quarter. Between January and April of 2020, DoubleVerify detected a 161% increase year-over-year in fraudulent CTV traffic.
“The results of FreeWheel’s latest Signature Insights report show that CTV is now a mature platform,” said David Dworin, Vice President, Advisory Services, FreeWheel.
eMarketer this month forecasted that the average time spent with subscription OTT video content in the US will surpass 62 minutes per day this year, up 23.0% from 2019.
Google this week announced a new line item type in DV360, in addition to the existing 5 line items types. The new line item type “OTT line item” is adapted for buying TV ads across screens, and it will be added this month in DV360.
Google today announced a new TV section in DV360’s Marketplace. In DV360’s Marketplace, advertisers can search publishers and inventory, now also for TV.
